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Outgoing links on the home page

rob3786 asked 1 year ago
I know that outgoing links on the homepage to other sites affects your own Page rank but does outgoing links to other parts of your site affect the words you are trying to rank for?

e.g. if you have a site targeting “best casinos” but on your homepage you have 50 outgoing links to sections such as deposit methods are you hindering your progress for your main word best casinos. Is it not better to have a couple of links to other sections so there is more power for the word best casinos as a tab on the home page. Hope this makes sense.

6 Answers
maxo answered 1 year ago
Allegedly, power of PR transition is splitted to number of links, same for outgoing and inner links, but who knows…

I think, it depends on size and structure of your site. You are fine, if you have a site with thousands of quality content pages and 90+ Inner links from your homepage linked to your main pages or categories.

But, small site with few ten pages and where all these pages are linked from homepage, that’s just desaturation of your potential verticals.

james answered 1 year ago
Outgoing links to other parts of your site certainly wont harm your rankings. According to my experience, even a few outgoing links to other websites won`t affect your rankings. The PR of your site goes down, yes,but ranking does not.

Acf-Webmaster answered 1 year ago
If you are ranking well for your targeted keyword, there is nothing to worry. Having internal links from the homepage will benefit your site if the keywords in your links are related to your target keyword.

Shenaly answered 1 year ago
If you are using outgoing links on your homepage to other sites, this will affect your own page rank and of course benefit the other site, however if you are using outgoing links to other parts of your site, this is a great way to achieve higher ranking based on your keyword.

Dominique answered 1 year ago
I moved this thread so our SEO experts can have a look…

scottpolk answered 1 year ago
@rob3786 205522 wrote:

I know that outgoing links on the homepage to other sites affects your own Page rank but does outgoing links to other parts of your site affect the words you are trying to rank for?

e.g. if you have a site targeting “best casinos” but on your homepage you have 50 outgoing links to sections such as deposit methods are you hindering your progress for your main word best casinos. Is it not better to have a couple of links to other sections so there is more power for the word best casinos as a tab on the home page. Hope this makes sense.

Linking out to relevant subject matter expert sites – will not hurt your rankings at all .. period!
If you wish to be considered a subject matter expert in the eyes of the search engines, then you are expected to recognize and link to other relevant subject matter experts. Yes, you will pass link equity, but you will not lose it for doing so … this is a myth with SEO

If you wish to control the flow of Link Equity (PR) internally you can utilize technologies to do so, such as flash or AJAX. This is a much better method of controlling the flow of Link Equity and still preserving user experience on your site.