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Google’s War on Backlinks: The Crackdown & Updates

JillO asked 2 years ago
Last week, there was quite a stir as Google actually sent warnings to webmasters to stop using “bad link networks.” And since then, there’s been a bit of a frenzy as SEO Experts are attempting to unravel the possible connection between unnatural link warnings from Google & unapproved Blog comments.

Here’s the Latest Updates: Google’s Bad Backlinks

What do you think of the latest crackdown? Will this heavily affect your current SEO Strategy?

13 Answers
allfreechips answered 2 years ago
Appears that if its actually a penalty a new strategy would be to bring down sites ranked higher than you in se terms? I cant see this being possible as it would be a whole new war out there.

Play answered 2 years ago
@allfreechips 238351 wrote:

Appears that if its actually a penalty a new strategy would be to bring down sites ranked higher than you in se terms? I cant see this being possible as it would be a whole new war out there.

Agreed. Google is to smart for that. If it were that easy, we could all just do reverse seo and run xrumer on each others sites for a couple hours and then hit the report button… and its easy to claim reverse seo if your site is reported… its a complicated thing..

rmeeuwsen answered 2 years ago
@allfreechips 238351 wrote:

Appears that if its actually a penalty a new strategy would be to bring down sites ranked higher than you in se terms? I cant see this being possible as it would be a whole new war out there.

And the same goes for ‘bad backlinks networks’

How is google supposed to sure that the site with the linkback is actually responsible for the ‘bad’ link.

To be totally sure it is not some competitor trying to destroy someone else, the most they should do is ignore the bad link.

And, it will not change my SEO habits. But it will also serve as a constant reminder not to be tempted.

Play answered 2 years ago
@rmeeuwsen 238362 wrote:

And the same goes for ‘bad backlinks networks’

How is google supposed to sure that the site with the linkback is actually responsible for the ‘bad’ link.

To be totally sure it is not some competitor trying to destroy someone else, the most they should do is ignore the bad link.

And, it will not change my SEO habits. But it will also serve as a constant reminder not to be tempted.

It is my understanding that its exactly what google does – ignore bad links. Its just too easy to hang the so called “good guys” if there are any penalties for them… I’ve never seen or heard of someone penalized for bad links.. maybe to drop down in search results, but that’s only because links that once counted get ignored if they don’t like them. I cant imagine them ever introducing a penalty for it.. too messy..

rmeeuwsen answered 2 years ago
Yup!

It appears that the so called “spam blog comments” discovery is just a coincidence.
The same sites that were in spam comment link were also probably involved in some directly attributable blackhat SEO.

bingoadvantage answered 2 years ago
I think that bad neighborhood links can contribute to your site to be flagged for human review which is only a bad thing if your site doesn’t justify it’s position – on second thought human review (single human not likely your target market) scares me regardless.

casdirss answered 2 years ago
I think this new crackdown is great if it penalizes websites that build spammy links. I think this news from Google will have everyone thinking twice before they buy any links, or decide to build any low quality links. This doesn’t change anything for me because I don’t build spammy links <span title=” title=”” class=”bbcode_smiley” />

allfreechips answered 2 years ago
What if we were to but 50,000 trash links to onlinecasino.net? then what do you think about this? Thats the worry, I am all for sites getting knocked down for for this to but it will start a new war

slotsaff answered 2 years ago
Good point allfreechips – you could buy crap links to your competitor and then surpass them

I think it’s a scare tactic myself but what do I know?! <span title=” title=”” class=”bbcode_smiley” />

Rak answered 2 years ago
@allfreechips 238649 wrote:

What if we were to but 50,000 trash links to onlinecasino.net? then what do you think about this? Thats the worry, I am all for sites getting knocked down for for this to but it will start a new war

I think Matt Cutts actually answered this question a while back, the bad links just get ignored and don’t contribute to you increasing in the SERPs. Same as bad neighbourboods.. the links from them get ignored, and some of those sites disappear from the SERPs.

My thinking is.. with new links. It has to look like normal human behaviour.
If 50K links appeared to point to your site, I think Google checks each of those 50K site links, to see what their standing in the SERPs are, and gives them a link value.

And of those 50K links, Google probably expects

w% to be from similar sites
x% to be from social media
y% from news websites
z% from directories
b% rss feeds
a% other sites

I guess I am saying, if all your links cam from social media sites – it doesn’t look correct. You’d expect for normal link passing around on the internet, to come from different types of sites.