Google testing infinite scroll results, should yield higher CTR’s

It’s gay, I don’t like it.

You don’t like it based on what?

I think its a good thing. Scrolling is natural, automatic. Vertical that is, horizontal scrolling is a pain.

Yep, my point exactly. This is a good thing for affiliates as typically if you are not on page 1 of the SERPs, you will earn barely anything. The idea behind these infinite scroll results is to drive users into deeper results which theoretically should earn us more as affiliates.

The continuous scroll listing I think isn’t going to change much for the guys ontop, but it is going to get more clicks for the guys belong, who might have eye catching title tags?

The continuous scroll listing I think isn’t going to change much for the guys ontop, but it is going to get more clicks for the guys belong, who might have eye catching title tags?

It could well result in fewer clicks for the sites at the top.

If there is a specific number of average clicks per surfer, per search, and these clicks are now going to be spread across a broader base, then the sites at the top will feel a slight negative effect.

It could well result in fewer clicks for the sites at the top.

If there is a specific number of average clicks per surfer, per search, and these clicks are now going to be spread across a broader base, then the sites at the top will feel a slight negative effect.

Agreed, however, most affiliates (i.e. the ones who usually rank lower than the top 3) should see an increase in traffic.

Separately, to bingodude’s comment, I also agree that the new sitelinks are a bit too much and can be damaging to the user’s experience.

It will be interesting to see what the overall impact is.

Here’s an example on searching for the term “live blackjack” in the google.co.uk data center:

The guys over at CastleCasino.com have done a fantastic job of standing out above other listings. See for yourself. I hope they don’t mind me using them as an example. (They offer a great program, so I can’t see why not)

So, while most listing are stuffing keywords in titles I say a strategy that might work is trying to integrate your keywords with a strong call to action.

Just MO

It also seems a bit unorganised too. I like the idea of pages and everything being organized, that’s how search engines have always worked. Its also nice to know who is on page 1, and what the top 10 most relevant results are for each search term.