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Google testing infinite scroll results, should yield higher CTR’s

You have affiliate marketing questions. CAP has answers!Category: Search Engine Optimization – (SEO)Google testing infinite scroll results, should yield higher CTR’s
Warren asked 1 year ago
Google is now testing infinite scroll results, which means there will be no more pagination (page 2, page 3, etc) links on the bottom of the search results. The hope is that this will be a GOOD thing for anyone who is listed on page 2 or 3, because their click thru rates should go up considerably. It appeared in my search results this morning but I can no longer duplicate it. I believe this means it will be rolled across to everyone soon.

What are your thoughts on this?

Check out the following video which shows what I’m referring to:

http://www.youtube.com/watch?v=Grr1arPxX0E

10 Answers
bingodude answered 1 year ago
It’s gay, I don’t like it.

Warren answered 1 year ago
@bingodude 230975 wrote:

It’s gay, I don’t like it.

You don’t like it based on what?

slotplayer answered 1 year ago
I think its a good thing. Scrolling is natural, automatic. Vertical that is, horizontal scrolling is a pain.

Warren answered 1 year ago
@slotplayer 230981 wrote:

I think its a good thing. Scrolling is natural, automatic. Vertical that is, horizontal scrolling is a pain.

Yep, my point exactly. This is a good thing for affiliates as typically if you are not on page 1 of the SERPs, you will earn barely anything. The idea behind these infinite scroll results is to drive users into deeper results which theoretically should earn us more as affiliates.

Rak answered 1 year ago
They have been using this on google images for a while, I like it.. I keep scrolling till I find the image I am after, no need for next next next.

The continuous scroll listing I think isn’t going to change much for the guys ontop, but it is going to get more clicks for the guys belong, who might have eye catching title tags?

bingodude answered 1 year ago
When I called it gay I was referring to the indentations. The old ones were way better. The new ones take up too much space which means #1 gets a ton more click throughs, everyone else loses out.

ixian answered 1 year ago
@Rak 230983 wrote:

The continuous scroll listing I think isn’t going to change much for the guys ontop, but it is going to get more clicks for the guys belong, who might have eye catching title tags?

It could well result in fewer clicks for the sites at the top.

If there is a specific number of average clicks per surfer, per search, and these clicks are now going to be spread across a broader base, then the sites at the top will feel a slight negative effect.

Warren answered 1 year ago
@ixian 230992 wrote:

It could well result in fewer clicks for the sites at the top.

If there is a specific number of average clicks per surfer, per search, and these clicks are now going to be spread across a broader base, then the sites at the top will feel a slight negative effect.

Agreed, however, most affiliates (i.e. the ones who usually rank lower than the top 3) should see an increase in traffic.

Separately, to bingodude’s comment, I also agree that the new sitelinks are a bit too much and can be damaging to the user’s experience.

It will be interesting to see what the overall impact is.

LiveCasinoPartners answered 1 year ago
I’ve recently been back looking at SEO and found that some of the most successful portals have clear and concise call to actions in their titles. This CTA with urgency could make your listing stand out among the others.

Here’s an example on searching for the term “live blackjack” in the google.co.uk data center:

The guys over at CastleCasino.com have done a fantastic job of standing out above other listings. See for yourself. I hope they don’t mind me using them as an example. (They offer a great program, so I can’t see why not)

So, while most listing are stuffing keywords in titles I say a strategy that might work is trying to integrate your keywords with a strong call to action.

Just MO

michaela26 answered 1 year ago
Infinite scrolling is a really interesting concept. I’m not sure if I like it or not. Its good for affiliates who aren’t ranking too well, but what happens if you finally crack the top 3? You will get less traffic? Doesn’t seem very fair.

It also seems a bit unorganised too. I like the idea of pages and everything being organized, that’s how search engines have always worked. Its also nice to know who is on page 1, and what the top 10 most relevant results are for each search term.