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Game, general or casino

Goldfinger asked 1 year ago
What would you say has the biggest value as a PPC keyword? A game like roulette, slots, video poker? A general keyword such as online casino, casino bonus? Or the name of a casino you want to push such as mycasino.com?

If you go for the direct casino keyword I wonder wether a lot of these searches originate from players that are already signed up and are just too lazy to bookmark it and search for it on their favourite search engine – I know that some people do this (myself included). Or do you believe that this percentage of searches is negligible.

1 Answers
hoLkaPoLka27 answered 1 year ago
I have NO idea. I should though since I just deposited money to gambling.com opcorn: