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There will never be a concrete answer to this – I think you need to balance your experience with this person/program along with other’s experiences (easily found on CAP) and any industry news or information you can find on the web and then make an educated guess although you will never really know so don’t stress too much
As a student of numbers it pays to realise that “weird sh!t can happen” to affiliate stats from time to time. So while I like intuition – I will also not make an immediate decision.
Generally, I’ll give any program I’m trailing or working with at least 3-6 months to let numbers settle out and come closer to the “average” that I expect for my site.
After that, if I’m still not happy with the numbers, and my profit levels are not where I expect them to be … THEN I will leave the program.
I really don’t care about the reasons or the excuses … if the bottom line profits are not what I want/need then I will not continue with a program.
Eventually, after a couple of years of this you will find that you are working only with programs which are regularly paying a good return.
:hattip:alexpratt;183185 wrote:along with other’s experiences (easily found on CAP) and any industry news or information you can find on the web and then make an educated guessjust the way I do!
ebwin;183171 wrote:I myself believe in my intuition and would get away from the suspicious programs immediately.Never waste any time on bad programs.There are plenty of sharks in the water that would love to take your hard earned commissions.
Simply get rid of them as soon as possible.If you dont make any money (or making very little compared to the other programs) with the program, but you earn with other programs on the same site. Stop promoting it, remove all banners and forget it.
alexpratt;183185 wrote:I think you need to balance your experience with this person/program along with other’s experiences (easily found on CAP) and any industry news or information you can find on the webWhat’s your experience?
TheGooner;183203 wrote:to let numbers settle out and come closer to the “average” that I expect for my site.How to find this “average” ?
ALEX777;183207 wrote:If you dont make any money (or making very little compared to the other programs) with the program, but you earn with other programs on the same site. Stop promoting it, remove all banners and forget it.Which programs convert well ?
@ebwin 183212 wrote:
How to find this “average” ?
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You find it by working with several affiliate programs. Average returns and low/high marks can then be determined … and a fair return for your site estimated … all thins being equal.
Every affiliate site is different. Different style, different content, different marketting, different visitors.
I think a few things could help. See which programs are being promoted by some of the top affiliates or the ones who have been around the longest. After that I think it helps to have other affiliates as friends to bounce stats and numbers off of. I do think 3 to 6 months is enough time to judge the affiliate program. If you only judge it off of the first month you could end up cutting off your potential top programs.
@TheGooner 183216 wrote:
???
Every affiliate site is different. Different style, different content, different marketting, different visitors.
I like this saying! It is very true, what works well for one affiliate does not translate to another affiliate.
Do affiliates and affiliate managers have better ways to work together ?
I think a way to improve the communication for both parties is to outline the goals and expectations in the first few emails as well as develop a personal relationship for both parties.
thisisvegas;183222 wrote:If you only judge it off of the first month you could end up cutting off your potential top programs.I couldn’t agree.It’s better to lose some programs than wasting time.
@thisisvegas 183222 wrote:
If you only judge it off of the first month you could end up cutting off your potential top programs.
I agree with this. Also, programs seem to fluctuate quite a bit, this month’s best can suck next month and bloom again the month after when retention kicks in. It takes some time to get an idea of overall performance.
