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Its very simple.
If you have enough visitors to generate the amount of business the casino expects to make for the investment, you’re in and will get media buys.
If you sell space and the casino neither sees the huge numbers of impressions required for straight media buys, nor sees the clicks it would like to see, you get dropped and they will avoid you in future and word gets around about you not performing.
I do both, media buys and affiliate deals. With many programs I am happy with the affiliate deal. You are ignoring that, if you are in it for the long run, you will build a player base that is loyal to the casino. The longer you do this, the larger the income.
You are also ignoring whales. A few large players will outdo your flat rate many times over.
Flat rate is good for security (if you can live up to expectations).
I get several media buy offers every month and accept maybe 4 or 5 a year.
yeah, I see what you’re saying about you have to have a lot to offer. That’s why I mentioned you can’t just toss up some slot reviews and start asking for money. I also see how whales could make up a huge number, but that’s a pretty small market you’d be targetting.
What about the “whales that dissapear” theories I know some of you have discussed?
Either way, I think an affiliate deal is GREAT for the casino and CAN BE good for the affiliate. All casinos want to sell their affiliate programs first, and that’s for a reason.
You bet it’s for a reason.
They get to have all this free work and only pay for it when you actually produce.
They get a ton of free advertising from people who start up an affiliate business and get frustrated and drop out.
Lots and lots of free branding….
Donkey,
this was an eye-opener for me, thank you
I’d stick with the affiliate deal I got… I made $900 so far (just started) and had about 200-300 uniqes (very targeted)… I doubt any casino would pay me $900 for those visitors… plus my income is raising by the minute, even though I didnt have any hits to my site last days…
So.. :kissass:
Yes, you are correct. No one will pay you anything for 200 visitors. The fact that you are very new in the business tell me something.
Like Dom (who’s been in the business for a little while) said, if you have some whales then taking advertising would be no good.
Anyway, don’t spend that $900 all in one place. That would almost make my car payment for the month.
Donkeystyle wrote:Like Dom (who’s been in the business for a little while) said, if you have some whales then taking advertising would be no good.Hehe, yes, a little time. :hehe:
Time flies when you are having fun.
I really don’t know where the years went.
Whales come along more often if you have targeted visitors and quality content. If they really like your content and keep finding more, they can stay loyal to your site even as they switch casinos – with your links.
I do understand the problem. I work on a combination of affiliate programs, flat-fee advertising campaigns and (to a much lesser extent) CPA.
When it comes to flat-fee advertising, I try to advise the advertiser if I feel their campaign is not geared up to its best potential. Sometimes, though, this makes little or no difference. They feel that their campaign is ready to go and that’s their right to say so. More often than not, they get a poorer ROI than they hoped for and than I could have achieved for them because their campaign is branding-based rather than optimised to attract visitors.
This is an interesting topic.
I like being a “traditional” affiliate, because I like the idea of “lifetime residual income.” Over time, this can add up to a healthy monthly sum.
To me, a media buy seems a bit like a CPA deal. It seems like one party is always going to get the short end of the stick. If the casino pays you more than what your traffic is worth, the casino loses. If the casino pays you less than what your traffic is worth, you lose. How do you balance this so that each party gets a fair deal?
There are all kinds of different types of media buys.
Some are after branding, and count mostly impressions.
Some want visitors and mostly count clicks.
Some are kind of CPA accounts in disguise, or inflated CPA accounts, you get a flat fee but there is a ton of pressure for you to bring in a certain number of depositing players for that.
Some are just placement fees and in addition to aff revenue – like it’s going to take me x amount of time to give you the type exposure you want from me, so pay me for my time and I’ll do it.
Some are income guarantees. A program thinks they can make me more money than the program I already have in space A. I don’t believe it, I think they don’t convert well enough. Or bundle and carry over negatives or whatever – I just think they won’t bring in the same revenue. So they pay this revenue as a guaranteed base income and then, if they generate more than that, we switch to aff deals.
Or, same income guarantee, is for security. The program just wants to lock you in and your income fluctuates a lot, so they give you a base pay and if you generate more, you get paid aff comissions. Keeps larger affs loyal.
Lots of ways to do this, and it all depends on specific situations both the buyer and the site are in.
Some guidelines:
You better know what you can and cannot deliver.
There are few second chances. If you don’t deliver as promised, it can easily be interpreted as fraud. Do that, and you are soon finished in the industry.
Once you are well established, within limits the occasional failure to deliver is accepted, s#!t happens. But it even then it better not happen very often.
Overall, there is more pressure on you if you sell space. Being an affiliate allows so much more freedom.
Dominique wrote:Being an affiliate allows so much more freedom.I tend to agree.
yeah, I understand that argument.
One book reveal to me how much one site makes per month being an affiliate. $50k a month just from this one book. Now, of course the aff won’t complain about that. If I had the option of making $50k in affiliate income or $20k for advertising, the choice would be obvious.
Anyone have an idea of the traffic numbers (maybe unique visitors) they like to see before they would consider advertising?
I’d stay away from promising anything if I could. To much is out of my control if I promise visitors. Impression based would be much better, but I guess not everyone wants that.
I disagree. Strongly.
If you get 10,000 visitors to your GAMBLING website – you must be a fool to sell advertising, you can make so much MORE from rev. share – if you knew you’d be disgusted :banger:
Now, if you have 10,000 visitors to a car review website – it would make no sence for a casino to buy ad space – there is already enough branding on the net for the casinos just from the affiliate sites.
And if you get 20 visitors a day – well, you wont get much in ad money if any.I think the current situation is pretty sweet considering the money in the industry. Plus, people do not want to spend money on nothing – traffic means nothing to a casino, especially when it could be a fake traffic – who knows.
Just find yourself a good affiliate program and go on rev share. If your traffic is worth it – you’d make enought to forget about advertising.
I agree that general casino branding is pretty saturated. What I’m talking about is a little more specific.
But, given that, look at gamblingads.com
The wizzard of odds.com site sold advertising to bodog for around $15,000 a month. The alexa rank of the site is not high at all and the traffic is not high either. There absolutely is a value to displaying an ad even if you don’t get clickthroughs. Could he make more than $15k a month through an affiliate deal? Maybe, but now he has a contract locked in.
I’m not saying you can’t make any money being an affiliate. But it is a fact that click through rates are very low and the casino gets tons of exposure for free.
I’ve played tons of casinos, bet on a million sporting events, but not once have I ever clicked on an ad on someone’s site to sign up. But, I did learn the names of the people in the business, then I just googled xyz casino to sign up. There are loads of people out there that do the same thing and the casino’s know it.
Not really – you didnt click on a banner bacause you know that there is an affiliate behind it, so you just decided to be spiteful and not go through that affiliate. Most people have no idea what’s going on – shit, there is tons of people still getting stung by the Nigerian tricks…
I dont know where you get your numbers, but I will assume they are right. Wizard of odds has a VERY high alexa ranking – 41,000 – that’s HIGH for gambling website. And I have seen them featured on a few TV channels…So $15,000 a month is robbery. They seem to be very tightly affiliate with BoDog to make just $15K :happydanc
