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You are reinventing the wheel if you define the term whale differently than all the rest of the casino world. Whales are big bettors, that’s all. It doesn’t matter if they win or lose. And for the purposes outlined here, it shouldn’t matter either. You are wanting to see what casinos attract big bettors.
I am more interested in which casinos RETAIN big bettors.
Hi again,
well both attracting, and retention are important I suppose; because say for instance we find out that casino XZ attracts a very large portion of whales;
but then only come to find that they also are the worst in retention,
then we would at least know to keep that casino’s banners off our pages which are targeted at high rollers since it would likely be stealing away players from other programs which retain better.
It may be evenly distributed, but do we know?
exactly!
as for defining the size of the whale; well as someone else pointed out; many times we won’t have exact figures; if a program doesn’t give out separate player info: such as casino rewards.
But I think most people with even a small amount of experience can look at their stats and be able to roughly guess how much extra play the whale has added.
This is very casual and I think that’s the best we can hope for; just a rough idea to begin forming; or to confirm ideas already born.
Regardless of the size of the whale or his/her duration of play I think it is valuable information to see which casinos AND which offers they are most responsive to.
This sort of data can help us fine tune our offers and marketing and its certainly quite beneficial.
That is what I had in mind Prof. just didn’t know if sufficient information was available on specific players. I’ve always kind of felt like this was “uneducated guesswork”. Let’s keep digging.
If casino XY is getting an unusually large quantity of whales, is it because of “our campaign” e-mails, PPC etc. OR because the casino is offering a large bonus or???.
Then, if their retention is poor we could make the decision whether “our” campaign is directed to the right casino or not. Not sure how this could be tracked but, it would be somewhat useful.
Either everyone ignored me, you all thought my comment was stupid or you didn’t understand me.
Our commission is not only based on how much a player deposits, but at which comission rate we are pay’d out at. Instead of saying “XYZ Casino landed a whale, currently giving me $5000 in commissions”, it should be said “XYZ Casino landed a whale, giving me a $5000 commission at a ??% payout percent”.
I missed the comment, but I wouldnt post my percentage anyways. Stephen many of us receive a different percentage then the published rates. We have negotiated for or been increased to a different rate then what others may be recieving. This rate is proprietary information.
Also, to be honest, if a whale is spending $10,000 a month with the casino hes a whale whether you or I get 30% or 40%…
That was exactly my point professor. If a whale is spending $10,000 a month he/she is a whale no matter what commission we receive.
If I say a whale had made me $1000 in commissions while I am on a 50% pay rate, then that player has spent $2,000
If anybody is on a 5% commission structure, and a player comes along and deposits $10,000. Then the afffiliate will only make $500 in commissions.
So while my player is spending less, according to the “a whale is someone who gives us $1000 in commissions a month” then my player is better.
You might say that it is better having a player earning 2000 at my casino is better than a 10,000 player gambling at the 10% casino. But if we are both promoting the same casino, but you have negotiated a 15% increase in pay, then that extra money that defines a whale or non-whale could make a difference. If people don’t want to display their current rate then it’s as easy as dividing your current income by your percentage. Then if I say I have a whale that spent $20,000 at XYZ casino, nobody will know how much I have earnt and also the percentage I am pay’d out on.
This is just a suggestion, but I feel it would be more accurate in deciding what casinos bring in the better players.
Ok now I follow you. Yep, I agree whaliness should be gauged on the monthly spend of the aquatic mammal, not our commission on that spend.
Hi again,
I don’t want to let this thread die-off. Too much valuable info is possible to be derived.
To perhaps get the ball rolling; I’ve got a whale at Lucky Nugget casino that has been playing for about 6 months now. I’ve been very surprised (pleasantly) that LN has done such a good job of retention.
Also have a whale at Spin Palace. They too have done a fair job of retention and the player has been there about 9 months; though play has been sporadic in the last 3 months or so.
AllSlots casino has done a fair job of retention with one whale and they’ve been playing there about 4 months now.
I’ll add.
I have a whale at 7Sultans which has been playing for about 2 months.
Also I believe 2 at Riverbelle and Gaming Club. Gaming Club has kept this guy for 3 or 4 months, the same with Riverbelle.
In August I had one whale at Starluck who deposited >$40k over 20 or so days, then magically stopped playing. *inserts shaver emoticon here *
Hi Steve
I’m afraid this is too much of a good opportunity to punt our retention for me to let it go. The whale that you are speaking about has been playing for the past 21 months, not 9. Both this whale and your more recent one that joined 6 months ago have been in the casino today.
The stats at WagerShare make is very easy to track the play of your whales. Simply click on the ‘all purchasing accounts’ figure in your online stats to be taken to information about your players. There you can find information about when they first played, last played, how much they’ve deposited, how much revenue they’ve generated, the games they are playing and much more.
Sorry to butt in on the thread but I couldn’t let you go selling our retention short.
Give me a shout if you need anything.
Cheers
Tim
Hi Tim, (and others)
I stand corrected.
I had thought there was only one whale playing.
Perhaps only one of them really qualifies for a whale; as I post my commissions since june; you’ll see they aren’t exactly whale-sized.
june $845
july $2,372
aug $3,541
sept $140
total $6898divide by 4 = $1700 a month average.
those figures are my entire player’s for the spin palace casino; and not for just any one (or two) players. However, as most of you know; the majority of it of course did come from one or two players.
well all that said; its very impressive you’ve kept a player around and playing for 21 months regardless of their size.
I again apologize for my oversight. I just shot from the hip judging on my recent incomes for the respective months.
Wow Eyes. I never did have any luck with Iglobal casinos.
I would be interested to hear what kind of experience others have had with whales at Iglobal properties?
Hi Steve
If you look at the value of your players’ purchases over the time period you highlight compared to their net revenue you will see that you have had several decent sized winners. This includes for instance two winners last month of about $9,000 and $10,000 each.
You are an affiliate that is particularly vocal about affiliate programs shooting a fair game and being more transparent. This is one of the reasons why we show so much information in the WagerShare statistics.
I am a little dissapointed that you are not taking this extra information into consideration and ‘shooting from the hip’ as you call it. The end result being that you are taking your commissions on their own as an indicator of the player value at our casinos. Unfortunately players winning is an occupational hazard for any casino or affiliate and is either good or bad luck depending on which side of the fence you sit.
Please don’t take this post the wrong way, I am merely pointing out that the last two posts you made about us did not give the full/correct picture as to our player value or retention.
Best regards,
Tim Whyles
