The island of Macau is the only Chinese territory that offers legal gambling of any kind and, as you might know, it’s a massively successful venture. Every month the combined revenue from Macau’s 33 casinos is more than the entire Las Vegas strip will do all year.
Now consider the fact that there are 1.3 billion people in China and only 28 million visitors make it to Macau each year. You don’t need to be Shel Adelson to know there’s a lot of untapped potential on the Chinese mainland.
So how long before the igaming industry gets a crack at that market? There’s a lot of x-factor involved but keep on eye on Bodog Asia because they’re the company that’s pursuing the Asian-Pacific market most aggressively.