Bodog.co.uk is readying a strategy aimed at capturing the “missing millions” in gaming revenue from Asian expats. The move is being fueled by Bodog Asia, which controls the company’s UK offerings.

Bodog Asia’s Managing Director, Robert Gustafsson talked further about the missing millions in a press release on CalvinAyre.com:

There are estimated to be at least 100,000,000 Chinese living outside China and if you then include Thai, Malay and Vietnamese expats you have more than just a niche market but one that has been ignored by other operators despite being far and away the largest consumer group of casino games on the planet.

Unlike most UK gambling sites, new Asian-oriented site will emphasize table games over sports betting.

In Asian gaming markets these games, especially baccarat, account for 80% of gaming revenues. So while live dealer baccarat will be available on the site, traditional poker offerings will not.

None of this, however, means that Bodog is abandoning those very reliable UK sports punters, as Gustafsson explains:

Bodog.co.uk can offer a totally different product to a totally different audience and while we will still offer sports betting the all-important casino customer will be our main source of revenue.

What do you think about Bodog’s Asian-oriented offering? Share your thoughts in the comments section below.


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