Yahoo Search Marketing (Overture) UK

Thank you all for your replies. That’s exactly what I can’t understand – from my personal experience, which is also backed-up by the posts here, most of the traffic from Overture UK is crap. From hundrends of visits, I could get only one play money account. Now, unless the problem is in my website (I really hope not) it means that the traffic is crap.

In that case, how can I see at the top 5 positions at least 2 affiliate websites, paying about 2.5-3 GBP per click ?? Some of the sites have been there for months, so unless they are totally stupid, I can’t see why they continue to run the listings if they are not profitable.

By the way, I also promote non-gambling affiliate programs (actually that is my main business) and I can say that although Adwords converts for me the best, I can also get nice conversions from Overture and Overture UK for my non-gambling sites. Also the fraud %% is low. However, it’s a another story with my gambling site – Mind The Bet..

I wonder how the casinocashjourney guy can economically pay for all these ppc spots on Yahoo UK if the performance is as craps as everybody says. Fortunately, I never sank a penny into Yahoo UK.

I dumped a crapload of money into YahooUK before realising that their PPC traffic is utter junk. Never again.

Yahoo search marketing uk was my biggest disappointment of all ppc. I expected them to be better than clicksor or goclick and the others. But they aint.
1. you have to bid at least 1Ł to have some traffic.
2. They charged me nearly twice the ammount of traffic than I actually received.
3. When I complained and presented them my server log. they canned answer was that they have the best scam prevention system in place and therefore fraud cannot be possibile occur.
4. Bulk of the traffic came from Gasta Money where I have a frontpage ad for a year and never received a click. For the same keyword I received plenty of clicks from the 6. page on the same keyword. Other clicks came from spam sites and only a few from Yahoo.uk.
5. Only 1 or 2 visitors went beyond the landing page.
6. No conversion.
That’s my experince with them.

I read a single simple line in a magazine recently that sums up why overture is so inferior to adwords:

“In google usually one action/sale per 100 clicks is achieved whereas Yahoo may take 200 clicks.”

I am not entirely sure what the scientific basis for that claim was but it is very likely in my opinion. Overture seems to put the emphasis on making money rather than offering their partners and advertisers a good deal.

BlackJackInfo – Thank you ” title=”” class=”bbcode_smiley” />

Squigley – Thank you, however, I have already opted-out from the Content Match – It’s a sure way to lose your money fast with a keyword such as ‘online casino’…

My problem is that even when the Advanced Match & Content Match are off, my ad shows on Yahoo partners (=websites with special agreements with Yahoo to show Yahoo ads) and to my surprise many of those “partners” are actually fraud sites. And Yahoo won’t let you opt out from these partners traffic…

I see it like a catch – you want to advertise at Yahoo UK ? Well, you must also advertise with our partners..

Anyone else can confirm this maybe?

Hi,
I’m pretty sure you can turn off the websites part and just have the search results running. I’ll check it and get back to ya.

.. a little later..

yup. Under account, then account setup, then select off for content match adverts and submit.

I tried content match for non gambling related keywords and it was a disaster, with lots of clicks and no sales. I turned it off and just went with the se pages.

If you don’t have this option, then I guess you’ll just have to bid the minimum…

I’m no help on your Overture question, but I love your site name! :hattip: