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Sub-Page Extensions

dalster44 asked 1 year ago
Do search engines prefer certain extensions? For example:

Is any one way better than the other?

1. Name them .html
2. Name them .htm
3. Put the page in a folder with an index page (.htm or .html)

Does it really make any difference?

dalster44

17 Answers
Wager2winUK answered 1 year ago
Just a thought if sub folders reduce the PR by one (1), does anyone have any ideas about using sub domains for this purpose?

EG instead of using yourdomain.com/casino-forum/

use casino-forum.yourdomain.com

Years ago sub domains were some what frowned upon, however, I’ve seen a number of these aquire top (spot 1) SERP’s at many SE’s lately.

Any one with any ideas?

PokerBoy answered 1 year ago
dalster44 wrote:
Now I need to know what you meant by that statement.

Is it positive or negative effect?

dalster44

Can be good and bad – normally it is good. Just keep it natural.

ewhitaker answered 1 year ago
Wager2winUK wrote:
Years ago sub domains were some what frowned upon, however, I’ve seen a number of these aquire top (spot 1) SERP’s at many SE’s lately.

I just today read an article and now I can’t find it. I think it was on webproworld or webpronews. It was about sub domains getting indexed by Google as if they were a totally new site. This has been causing alot of spam and people creating subdomains with Google Adwords for some nice profits. The end result was that Google is currently manually removing all these sub domains.

On another note, if you want to create folders, the main page in that folder will get better rankings if you name it index, default, etc rather than a page name. The search engines prefer this.

dalster44 answered 1 year ago
PokerBoy wrote:
Yep. Subdirectories do have an effect on the SERPS

Now I need to know what you meant by that statement.

Is it positive or negative effect?

dalster44

PokerBoy answered 1 year ago
Nick0r wrote:
Subdirectories DO NOT reduce PR by anything,

You could have domain.com/foo/foo/foo/foo/foo/foo/foo/foo/
and if it has identical links to domain/foo/ – it will have the same PR.

URL structure has nothing to do with it – (internal) linking determines the PR.

Yep. Subdirectories do have an effect on the SERPS – but nothing to do with PR.

Nick0r answered 1 year ago
Subdirectories DO NOT reduce PR by anything,

You could have domain.com/foo/foo/foo/foo/foo/foo/foo/foo/
and if it has identical links to domain/foo/ – it will have the same PR.

URL structure has nothing to do with it – (internal) linking determines the PR.

Wager2winUK answered 1 year ago
dalster44 wrote:
Do search engines prefer certain extensions? For example:

Is any one way better than the other?

1. Name them .html
2. Name them .htm
3. Put the page in a folder with an index page (.htm or .html)

Does it really make any difference?

dalster44

Typically back in the old days (I’m talking mid 90’s) *.html was normally reserved for Unix and *.htm was for Win Boxes. These days I don’t think it makes any difference, though I’m not a Win box guy.

Wager2winUK answered 1 year ago
occ wrote:
I think the main issue with sub domains are duplicate content. In other words, if you have casino.yourcasinoportal.com with the same content as your main pages there would be a problem. Otherwise, I have seen many subdomains in google results.

Granted the sub-domain content theoretically resides in a directory, but, it points to whatever.yourdomain.com I’d think then that it would be more favourable to use a sub-domain as apposed to a directory.

occ answered 1 year ago
I think the main issue with sub domains are duplicate content. In other words, if you have casino.yourcasinoportal.com with the same content as your main pages there would be a problem. Otherwise, I have seen many subdomains in google results.

ih82lose answered 1 year ago
It is my understanding that the extention doesn’t matter (at least not any of the common ones ie html, htm, php etc.) but that putting them in a folder does hurt the results. I do not fully understand why, or truely know if this is so.

My theory as to why this may be true, if it is true: I could see g00gle considering something in a folder less important, or less related to the main topic of the website.

I am no SEO expert (I ran my site for years without knowing what SEO meant, I used word of mouth in the real world to get sign ups) I am interested to see other points of view!