Get exclusive CAP network offers from top brands

View CAP Offers

How iGaming Affiliates Can Build An Emailing List

You have affiliate marketing questions. CAP has answers!Category: Email MarketingHow iGaming Affiliates Can Build An Emailing List
JillO asked 2 years ago
Just wanted to share this very helpful article in the forums today:
How iGaming Affiliates Can Build an Email List

With so many of the affiliates that share their sites with the community for critiques… I have to say, I’m pretty amazed when folks do not include an email capture for their players. Email is honestly an excellent way to not only generate traffic to your site, but for affiliates to maintain strong player retention and alert your player network of special deals and promos.

Who out there is doing well with email and really relies on updating their player base with email promos? Or on the flip side… who out there would like to do more in the email sector?

5 Answers
rmeeuwsen answered 2 years ago
I’ve always hated email marketing so I never do it.
I know I know I know I should. But I prefer the nameless anonimity of a website.

Someone else here suggested a worpress plugin to use the email addresses from your blog comments.

( I really don’t have much to add to this post, so I don’t know why I opened my flap)

Please proceed…….

JillO answered 2 years ago
@rmeeuwsen 237470 wrote:

I’ve always hated email marketing so I never do it.
I know I know I know I should. But I prefer the nameless anonimity of a website.

Someone else here suggested a worpress plugin to use the email addresses from your blog comments.

( I really don’t have much to add to this post, so I don’t know why I opened my flap)

Please proceed…….

Totally understand the preference of “nameless anonymity” but what about player retention?

lowrisk answered 2 years ago
I debated doing this, but in the UK, there are a large amount of Anti Spam laws now, and it can be hard to differentiate between what is spam and what isn’t

allfreechips answered 2 years ago
as long as the people opt in on your site its not SPAM, if you purchase a list, get it from a friend or even use one from another site then you are a SPAMMER..

now, I hate sending mail to but I just recently sent a newsletter from my forum to the members with a pretty good successs rate on visits this week.

JillO answered 2 years ago
@lowrisk 239530 wrote:

I debated doing this, but in the UK, there are a large amount of Anti Spam laws now, and it can be hard to differentiate between what is spam and what isn’t

As long as you are following all CAN-SPAM Compliance laws… and any new laws that the UK has implemented, you are fine. You just need to be able to provide record that the subscriber has rightly subscribed toy our mailing list, and be sure to provide adequate ways for the user to unsubscribe if they choose.