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Well, it depends on the theme of the site but I would break it up something like this:
SEO (links,adv, ect…)- 50%
Content- 30%
Forum promotions (if there is one)- 15%
Web-design and programming- 5%………………..or I’d keep the $750k and buy a house and retire :flush:
Are you reffering to an actual poker room? I hope I’m not misreading the question.
I’d concentrate of signing up affiliates. I think once you have a great product and it’s the best its a lot easier to sign affiliates up.
You’d be better off spending money to get affiliates to promote for you. It’s the best and most efficient way to go about it.
hmmm…after reading the original post again I see where I went wrong lol. If it’s an actual poker site than there were be too many factors for me to even fathom. Maybe something like this:
75% advertising and affiliate bonuses (promotions you would take a big loss on in the short term but in return get your name out there and get a bunch of signups….ie very large CPA’s or large cash bonuses for affiliates that send a lot of traffic..ect)
25% on bonuses and promotions for players (deposit bonues, free cash, free rolls…ect)
1. Set up an affiliate program.
2. Pay a dedicated affiliate manager to run the program and recruit affiliates. Would pay a manager that had experience in the industry and a ton of contacts, not a new person to the industry.
3. Have them work out affiliate deals to their contacts.
4. Pay for advertising on high traffic sites.
5. Pay someone to write articles daily for your site.
6. Pay someone to help with link acquisition.
Kind REgards,
Mark
haha…good question. i see how everyone’s point of view is skewed towards their own basket.
yes, affiliates are important, but they are secondary to the actual stability of operations.
tell you what, since its an internet based company, most important aspect is your business information system. meaning that the only way why you might stand out against other poker rooms is how you operate, your whole business process is the key genuine process.
what this entails is the actual automation of your business processes including software, customer support, payment solutions, commuincation with clients (vitally important), communication with suppliers/advertisers/partners (could be some other additions here)
now there is the presentation of your product – website. must be informative, attractive and most improtantly ( you know best!) a bit content driven. must be able to direct players, no matter what their level is, to download and play. i guess there are different ways of doing it but in any case you would want to show quite a bit of well researched content on your website both for seo reasons and for proper learning/reading experience.
now there is this aspect of having a forum. i would suggest just making articles as opposed to forum postings. although i’m in no way a good poker player, but my general experience with forums has been that when there is less than 100 posts, i never come back to the site again. in fact i tend to treat them on the harsh side. why? because imho one has to first have enough posts and issues before going public, otherwise it just looks embarassing. and you dont want that image associated with your “brand new” room.
there is a lot you could devote to advertising but it this all depends on the strategy of yours. what are you trying to achieve and through what means?
affiliates are important, thats right. i’m still not sure whether its a good thing to introduce aff. program to your gambling site straight away or later on. one of the reasons worth arguing is that affiliates will get better rankings for your own terms if you introduce an aff. program straight away. imho, give it 6 months to establish the name through different seo techniques before giving leeway to independent advertisers (affs).
i could go on for a while, but those are just some thoughts to get you going.
i think i’ve been blabbering now… :flush:
…err…i could be wrong too you know :tongue:
If I had $750K I would pay my mortgage LOL :roflmao:
Itay
if i had $750,000 I would forget the gambling website idea completely and put it into something else .But since you already got your foot in the casino door, I would really invest in good SEO company and yes hiring a media broker is key to shop for high exposure websites. Affiliate programs and managers can probably make or break you ,avoid webmasters who have reputations of screwing the community with black hat tricks .Reward those who do it the honest way with hard work and financial investment.Team work is key in this industry and all commission structures.
You could pay Lindsey Lohan $500,000 to tatoo your domain name on her forehead, then everytime the paparazzi take her pic, your domain name appears in all the tabloids!
But seriously…
I would spend it on Seo, print ads, billboards, banner ads… a whole variety of prven ad methods.Thanks for the replies so far, solid suggestions. Just to clarify, yes it would be for an actual poker room.
Hi all,
I think there’s one aspect missed that I see as a problem with many poker rooms.
they don’t have enough players. And that means when you get new ones in … if they don’t find a game at stakes to their liking .. they’re going somewhere else.
so while I’d yes, devote most the money to what has already been said, …. it also might be a good idea to pay a some people to sit at the tables playing until at least you’ve gained enough a player base to support the room on its own merits.
I know I won’t stay at a poker room that has only small stakes players because these players are liable to do anything. I prefer experienced players who won’t call an all in holding K,10 …. for example and that’s exactly what you’re likely to run into if you play small stakes. And though that’s a crappy call…. those kind of hands win more often than I care to see.
thus I might add, … you’ll want to hire players that have some understanding of the game and not somebody wild with your money because they not only will lose more often than not ….. but they’ll also chase away the kind of players you’d want ….. the times they do win.
I would spend 50K on SEO and have an affiliate only poker tournament for 700K
Just a thought:hattip:
If you have $750k to start your own poker room I’de suggest investing some of it to find more money.
I don’t think you can realistically compete in this market with a new room and your budget. If this was possible and realistic there are probably a few people on here who would have already tried it, present company included.
Just my $0.02…
Kevin 11
present company included.
hey brother…. can you lend a friend a dime ……..or 100k
lol…. BB1webs,
Maybe I should clarify that this… back in the good ole days when pharmacy and casino action was phat it would have been a serious consideration but as we all know, times arent quite as nice as they use to be.
But I should be able to lend a dime…
when it comes to gaming, i’ve been buying the stocks of the 3 easiest to play/biggest macau casino players, las vegas sands(venetian, LVS), Wynn and Melco (crown casino, MPEL). In 2006 macau beat vegas in the amount of gaming revenues and i think it will keep growing rapidly as the new hotels open. That’s where i’m investing in gaming.
For poker players, i would spend the money on paying a CPA for depositing/active players. I would recruit people offline, who aren’t internet affiliates to distribute coupons or disks. The better control you have over stats, the better you can get at getting rid of scammers.
