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Hi Guys,
When the US (Vegas) casinos come online, will there still be a need for affiliates? Just wondering as I am just starting to get rolling on my site, and seems that things are changing so quickly, and it is possible that the need for affiliates in the biggest market in the world might diminish..?
What do you guys think?
Thanks,
Pete
I hope im wrong, but NO!
Hey Pistolpete, welcome to the forum! If you look around there are a couple of threads discussing this issue. It’s a very ambivalent issue to say the least.
if the vegas casinos or any other land baesd casinos are going online there will be several who will be having an affiliate program.
They know how much revenue affiliates can make for them.
I am sure.
Vegas Casinos where can I sign up for your program? :hattip:
I would say that to get a commission, based on the house win from a US based casino, would require one to obtain a gaming license, most likely one for “casino host”, in any state that has gaming commission/regulators.
Heck you can’t sell toilet paper to a casino, without gaming license for vendors of non-gaming products.
I would combine that with a bonus offer.
Like deposit for for Steve Gynns online casino.
Collect VIP points to get your hotel room for free.:drunk2:
there is a good long thread somewhere…….. you should look it up
My opinion is, while i can send real money players – someone will pay me for them, its that simple.
If anyone thinks no casinos or poker rooms will want to pay me for them, they are stupid (also, every other “open” industry thinkable has affiliates – so why would gambling be any different).
I do beleive cpa’s could be lower (as competition increases, retention will be lower), but to compensate for it, the online gambling market (active player base) will also get much bigger if it gets legalised.
I am fairly certain that if US based casino do go online in the future that they WILL have affiliate programs. The commission structures are likely to be different then we see now with offshore operations, but revenues could actually be quite high if banking and advertising restrictions are lifted.
Like any industry on the net, even big companies need affiliates to spread the word. There is competition even among giants, so who will write about casino x or y, and send people to one place or another? The affiliate.
If one big casino have an affiliate program, and another one doesn’t, after some months we will see which one has more players. We know the internet market much better than they.
the old saying is if a current affiliate program offers 45%-50% and it is crap – no body wants to deposit there – what good is 50% of nothing?
Say most microgaming offering 25% are much better as 25% of a lot more is worth having.
With real world casinos, even a 10% would work out more, as people would be more willing to deposit with them.
Land based casinos use affiliates now for walk in people and trips..
one thing we would have to watch for is a casino offering a crap online deal, but just using the casino portals to spread their brand name…also furthermore, get this bonus online $10 FREE no deposit, but come to our casino and we will give you a %%% bonus in person. The latter we see nothing for it.
There will always be a need for hard working valuable affiliates and partners, even when regulation comes in. Without a doubt!
Affiliates provide customers with value added information and services such as strategy guides, product reviews, exclusive promotions etc. Most affiliate style marketing excludes the corporate propaganda found in the main stream advertising these day and customers are becoming increasingly aware of this!
The biggest change i see are the revenue models, unfortunately for the affiliates, i don’t think they will be seeing the same commission rates as they are used to i.e. 25 – 50%. I think it will be more like 10 – 15% however with the regulation comes increased volumes so it should even out at the end of the day.
At Commission Junction, some of the largest corporations in the US are listed there with affiliate programs.
I don’t know the future, but I can’t see difference between the banks, credit cards etc and the Vegas casinos.
The internet is too big.
