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The problem: I think under 10% (i’m optimist) casino players come from SE. Why players need to go to google to find an online casino?
no more than 2,000 for that term
if you take out the webmasters who are checking your site (and there is an easy way to figure who are they if you have many sites which are ranked in other terms) and you take out the spiders and the automated tools for checking ranking and content the number is for this term less the 500 per month.
I am not kidding, it was mesured just recently.
/JanetWell, one big chunk of money ends up going to the US congress every year to stave off the negative legislation. There are many casinos and sportsbooks who have grouped together under the umbrella of a small handful of different associations and they are heavily lobbying – been doing it for 3 years. Without that none of us would be here.
But even that, substantial as it is, doesn’t near account for all the money. I think about this myself. I think we are way underpaid. We should all be paid for listing casinos plus the percentage – all of those affs who make little money are still doing branding for the casinos – for free. There should be some pay per real visitor who looks at the casino ad, a fee based on real traffic.
Also, all these downloads you see that don’t ever convert – we should be paid for them. My bet is that a good percentage is people who already have played that casino – under another affiliate. The person who reminds them to go back after a year or two of inactivity should get something for that also. Even the ones who don’t fall into that category – each download is a valid, live email address for the casino to pursue. These are expensive because they are hard to come by.
Looking at the numbers, and looking at the way we do business – yes something is way off and we are not being compensated for all the actual services we provide.
BTW – this is an excellent poll. I have also been questioning the traffic and revenue for pure organic search listings. Yahoo / MSN in particular has been very disspointing. Top 10 for “slots” and “online slots” for instance is producing under 1000 uniques per month and will be considerably lower when you take into account factors mentioned by “Janet”…
I am sure Google is another story, but Google and I dont exactly see eye to eye these days… :bigsmile:
Oddly enough Kevin, I think “slot machines” gets more traffic than “slots” these days.
I made the poll gear towards Yahoo because most people are having more success with Yahoo recently.I would guess your keyword gets 300 real hits a month. Out of that you should experience 10 – 20 real depositing players with a good converting website.
“I’m not going to get into how many players, because conversions are up to the website.”
So is the clickability of the link.
“I will reveal the correct answer”
No, you have one answer. Right now Gambling phd has that slot. Compare its listing to Gambling Smart at #6, or some of the redirect puke mixed in there. Some would be similar, but others will have large differences in clickability.
I chose less than 5,000 visitors. I have a couple of #1’s on yahoo for what you would think are very popular searches, yet I net less than 5,000 visitors a month for those.
The bulk of my traffic comes from 1,000’s of one hit and two hit keyphrases – that has to be everyone’s largest source: the hits you get for searches on phrases similar to your optimized phrases, and phrases that just happen to be in your content.
If you are ranking high for popular searches – such as “online casinos”, then most likely you’re getting a ton of traffic from similar keyphrases as a side-effect (providing you have content!).
Hi,
*good to see you OCW. Its been too long.
………..
I think that with all stated, that it leaves a lot of room for the arguement that we get shaved nearly bald.
There are certainly some programs which do obviously cheat us. And though this isn’t going to be too popular, WE are to blame for their existence, or at least to some degree we are to blame for their success.
RTG is a prime example for at least the majority of their casinos.
They use this manager credits and bonus deductions to the point that they literally make them not worth promoting for most of us and even those that do okay with an RTG property, you’ve got to admit the bonus/manager credit deductions are rediculous under the best of explanation.
We should be more adamant towards taking down or moving back – programs that have any kind of fishy going ons or that don’t produce with a reasonable expectation.
I know I am guilty of keeping some programs around way too long mostly because I’ve written reviews about the casinos. What should be done about these casinos IMHO is to follow Krystall’s lead as she will just redirect the links to casinos that DO make her money.
Not a bad idea. At first I thought well you’re not gonna convert sending people to someplace they don’t expect to land, but when you consider that you don’t make money with these casinos anyway, what’s to lose?
at least you’d know you weren’t sending players to some place that is likely cheating you.
as to the SE numbers. All I can say is Wow! those are really low to what I’d expected.
What should be done about these casinos IMHO is to follow Krystall’s lead as she will just redirect the links to casinos that DO make her money.
Hmmmm, I also thought that it was kind of rude to send people to a place they were not looking for. But this is making more and more sense to me, too.
vd752 wrote:The problem: I think under 10% (i’m optimist) casino players come from SE. Why players need to go to google to find an online casino?An optimistic 10% huh? So where does the other 90% of traffic come from?
Dominique wrote:But this is making more and more sense to me, too.I agree with that. After all, since certain casinos are not making us money, then it’s obvious the players don’t like them, so we’d be doing our visitors a favour by sending them to casinos players do like! (Assuming, of course, that the aforementioned unequitable casinos aren’t shaving us.) :1circling
Let assume that I know about on line gambling (from friends, TV, off-line and e-mail advertising) – usually this fact is associated with a casino brand. In this case, i can search for casino related information, but not for other on line casino (may be later after big losses when I’m looking for free money
)I agree, traffic come from SEs (75% from google) – but I’m not so sure
about players. My question (for affiliate managers) is what is the part(%) of players and casino profit that come from a WEBMASTER affiliate program? In special for brand names. (I think a few brand casino make 90% or more inn the industry).vd752 wrote:what is the part(%) of players and casino profit that come from a WEBMASTER affiliate program?Yes, I really want to know what is the answer to this for popular names.
A part of the money is lost between spywares redirecting our commissions (or landing ads on our sites), rips offs and tracking problems. I am sure in a perfect world we all would be doing DOUBLE of what we do normally without changing anything.
As for SE, yes, traffic is very very low. As a matter of example, I am still first for “internet gambling guide” at Google and I rarely receive hits. And I was in the top five before for “internet gambling” at Google, and I was receiving maybe one hit a day. Now I am in fourth page and I really don’t care because this keyphrase was not worth the investment in time.
I am sure a good part of the money is done without portals, with direct leads. Don’t forget, the affiliate marketign is only one marketing tactics big online casinos uses (the most profitable maybe). As for small ones, I think they all start with the affiliate program and some sort of small investment via email marketing.
What I regret is that we never see overall financial results of online casinos. I would be really interested to know numbers for some online casinos (I already asked to some managers but they never wanted to give numbers – sure -). One thing I know is that REAL big players are spending $300,000.00 per month in online casinos (one player). But they are very rare. And I am not sure if affiliate programs/casinos would be willing to pay the affiliate (if any) $100,000 per month for only one player. I am sure there are arrangements made by online casinos. But that’s my opinion!
