- This topic is empty.
-
Posts
-
USP = Unique Selling Proposition/Point.
An obvious example: Phoenician Casino offers instant payouts – that’s it’s USP. If you’re going to promote Phoenician via the 2nd tier PPCs, then the whole advert should be geared around this. Forget about the bonuses, the number of progressive slots and all the other obvious stuff. Just target the ‘instant payouts’ thing in the ad and you should get a higher quality, better informed visitor that is interested in what you are selling.
Sometimes it’s hard to find the USP. It’s obvious with Phoenicians.
One thing to do is ask the aff managers – they’re sure to point you in the right direction.
Yeah, that’s why I used them as an example. Aside from the difficulty of actually finding a USP for some online gambling sites, the problem comes once you’ve sent the click to the casino or sportsbook. You may know what the USP is, you may even have the best pre-sell text on your own site that the world has ever seen but….when they get to the casino…. If that information isn’t immediately reinforced on the landing page, then there’s a chance you’ll lose that player.
This is a problem with most online casinos and many sportsbooks. They’re damn lazy about providing enough landing pages for their affiliates and they rely too much on traffic volume for conversions. Imagine if you were an affiliate of Shoes.com or someone and you’re promoting Nike Air Jordans but you could only link to a homepage that didn’t mention either Nike or Air Jordans. Sale lost even though Shoes.com might have the cheapest Air Jordans in the widest range of sizes.
Originally posted by tryme1
Thanks for the welcome, bb1webs. I thought it was common knowledge that you could make money out of 2nd tier PPCs. So I’m certainly not going to mention that if you are crazy enough to bid on the high traffic/lower conversion terms, you should aim to be just below the fold and promote only on the USP of the casino/sportsbook you are marketing. Nope, not even going to whisper it. Ooops
Why just below the fold?
Well, it depends on the engine, to be honest. But you want real clicks not dodgy affiliates or competitors. I’ve found that just below the fold gets as many real clicks as just above it from my own tests and it requires some effort to view it. Though you might like to try just above the fold or, in the case of GoClick, the 6th spot which is both (the title is above the fold, the description below it). I just like to try to minimise the potential rubbish if I’m bidding on the really big terms.
Obviously if you’re bidding on something like ‘high roller casinos’ (picking one completely out of the air
) then you will need to be above the fold as all the competing listings will be about the same thing.one way I have found to bypass these faulty landing pages ( I agree 100%) is to offer the download from my site.
there are many advantages to this that should be no-brainers.
I usually say something like, “avoid the casino website popups by clicking here to download.
damn Tryme, where you been all my life? you married?
(wink at Fergie)
lol
Haven’t tried offering downloads direct from my site to be honest. I can see that it would work, but I want the dog to see the hare, so to speak. My site’s credibility is in telling visitors that casino A is a good place to play and the reasons why. It’s the casino itself that needs to establish their own credibility with the visitor to get them to download, register and part with their cash. If the casino can’t do that without me taking it out of the equation altogether than there’s really no point in promoting it at all.
:p :p :p Ooooooooh!
I just love it when I start a thread about something silly and it morphs into an actual learning experience!:cool:
Originally posted by tryme1
Yeah, that’s why I used them as an example. Aside from the difficulty of actually finding a USP for some online gambling sites, the problem comes once you’ve sent the click to the casino or sportsbook. You may know what the USP is, you may even have the best pre-sell text on your own site that the world has ever seen but….when they get to the casino…. If that information isn’t immediately reinforced on the landing page, then there’s a chance you’ll lose that player.This is a problem with most online casinos and many sportsbooks. They’re damn lazy about providing enough landing pages for their affiliates and they rely too much on traffic volume for conversions. Imagine if you were an affiliate of Shoes.com or someone and you’re promoting Nike Air Jordans but you could only link to a homepage that didn’t mention either Nike or Air Jordans. Sale lost even though Shoes.com might have the cheapest Air Jordans in the widest range of sizes.
I totally agree …
That’s why we are now providing customized landing pages to our top producing affiliates (i.e., sites that send at least 1-2 players per month). You tell us what you want and we will make a landing page exactly to match the text on YOUR site.
Let me know if you’d like me to set up something for your site that you could test out.
Holy shmokes!!
That’s why we are now providing customized landing pages to our top producing affiliates (i.e., sites that send at least 1-2 players per month).
Your top affiliates send 1-2 players a month?
Originally posted by dvs007
Holy shmokes!!That’s why we are now providing customized landing pages to our top producing affiliates (i.e., sites that send at least 1-2 players per month).
Your top affiliates send 1-2 players a month?
LOL!
NO … our “top affiliates” are sending WAY more than 1-2 players per month! Our top affiliates currently make over $10,000 per month in commissions.
Sorry for the misunderstanding.
After I made the original post, I went back and edited the post to add the “1-2 players” bit in paranthesis because I did not want to scare off the small webmasters who are not not top producers yet. If a webmaster can consistently send at least 1-2 players per month, I’m willing to work with them to set up custom pages to see if we can get their conversion ratio up so that they can eventually become a “top producer.”
We just don’t want to go to the work of creating custom pages for sites that send junk traffic that never converts anyway (i.e., they are not sending ANY players now).
I hope that makes more sense!
Thanks for pointing that out to me. Now that I read my post again, it does sound kind of bad. :bigsmile:
LoL
Yeah, reading that made me feel like a super-duper producer!
:pIt was kinda my fault too as your “ie” threw me off so much when I saw 1-2 that I glazed right thru the “at least” part :laugh:
Originally posted by dvs007
It was kinda my fault too as your “ie” threw me off so much when I saw 1-2 that I glazed right thru the “at least” part :laugh:Your confusion is totally understandable.
I would get the same impression reading it myself.
In retrospect, I should have made a seperate post to clarify the part about working with smaller webmasters. That would have made more sense.
Just goes to show I should take a minute to think before I hit the “Submit Reply” button! :confused:
