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Player retention: please read affs and managers

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Viewing 15 posts - 1 through 15 (of 20 total)
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  • #652353
    Anonymous
    Inactive

    I would like that too. Especially with whales.

    #652364
    Anonymous
    Inactive

    Originally posted by bb1webs
    Hi,

    I’ve recently been experiencing at one of my better producing casinos a sudden loll which IMHO, cannot be easily explained away.

    Now when we (the casino and you) lose a player, especially a big player, there is little to lose in terms of what could happen if we were to try some different things to get the player back.

    Interesting, I’ve recently lost 2 big players myself (at 2 seperate outfits.) I know generally players ‘life’ is about 8 months per casino. Your idea is a good one,bb1, I wonder if any casinos would consider it?

    #652410
    Anonymous
    Inactive

    I don’t see anyway that this could happen. I have suggested this to a few programs with little to no response on the idea. I think it would be too easy to affiliates to throw spam about anything and everything at our players.

    #652412
    Anonymous
    Guest

    that’s the beauty of it, the casino will have last look at the email (since we would not know it, they’d have to send the letter) before it goes out, so they can decide for themselves.

    Hey when I lose a player that was bringing in a nice income every month, I want to know that every possible angle has been covered to woo them back.

    I have no problem giving a whale $200, even $300 with no strings attached, not even gambling requirements, in order to perhaps get them back.

    I have yet to see a casino ever send someone an email that says, “hey, here’s $200 with no strings from bb1webs (<- enter your site name here) and casinoX. Thanks for playing with us!
    I will take that chance every single time! But I need to be given the chance to take the chance.

    edited to add:

    and of course, you would use whatever your unique selling point is; as an extra angle to get them back. That is something the casino does not have as a resource, only the portal.

    #652415
    Anonymous
    Inactive

    How mutch are normal to make on whales?
    And how mutch are they deposit on a week?:cool:

    #652416
    Anonymous
    Inactive

    Originally posted by ToBad
    How mutch are normal to make on whales?
    And how mutch are they deposit on a week?:cool:

    It varies dramatically based on the personality of the whale. I have one whale who makes exactly 1 deposit every month–it ranges between $3000 and $10,000.

    I have another whale who deposits every couple of days or so.

    They seem to have budgets though.

    #652418
    Anonymous
    Inactive

    Thats a lot of money. But how mutch are you making an
    player that deposit 5K/month?

    #652419
    Anonymous
    Inactive

    Depends on the affiliate program’s rev share.

    #652431
    Anonymous
    Inactive

    bb1webs,

    this is an interesting concept we could probably set something up that is web based and protect the integrity of the players information that we have collected. as an example we could have some predetermined criterea of when a player is actually ‘dead’ and perhaps some predetermined criterea on the type of player eg certain loss requirements.

    we could set up a web based system where you could upload your site graphic and your message which can then be sent to the player – this would protect the players email address and we could also have control. its probably quite doable with little downside i can see at the moment.

    let me think about it a little more

    cheers

    dean

    #652509
    Anonymous
    Guest

    thanks Dean,

    I’d love to hear from some Microgaming software casinos?

    come’on guys. there’s nothing to lose on this and everything to gain.

    #652522
    Anonymous
    Inactive

    set it up ticket style script should be quite possible!

    #652560
    Anonymous
    Inactive

    Originally posted by bb1webs
    … there’s nothing to lose on this and everything to gain.

    For the affiliate there is a lot to gain – potentially.

    If the player no longer wishes to play at a casino there is little an affiliate can do to get them to keep playing. I’m certain the casinos will send out nice bonus offers and lovely letters – if those dont work what can an affiliate do?

    On the other hand if an affiliate had the opportunity to be reintroduced to a player they had previously referred – possibly the player might return to the affiliates site and select another property to visit. EG When your done with em’ I want em’ back …

    I doubt many casinos would be willing to do this – maybe the ones will few clients, but the others would most likely want to cross promote themselves.

    #652565
    Anonymous
    Guest

    If the player no longer wishes to play at a casino there is little an affiliate can do to get them to keep playing. I’m certain the casinos will send out nice bonus offers and lovely letters –

    I disagree with that. The casinos may send some incentives, but I would feel much better about things if I were allowed to sweeten the deal to my likings, because for a player that comes in and drops $10k – $20k a month, I know I could make them an offer they couldn’t refuse.

    whether it would result in more income or not would remain to be seen, but I promise you I WOULD get them back in that casino playing.

    and it wouldn’t cost the casino anything extra. I’d be shelling out the incentive. All they’d have to do is slap an email address on the letter and then credit the players account whatever I had said to pay them, and then subtract that amount from my earnings, or I’d pay it up front. No problem.

    if those dont work what can an affiliate do?

    what was your unique selling point in the first place Ark? That should be used in the email you’d write to the player. Perhaps its that you promise to be there to help the player should anything ever go wrong? whatever it is; its the same thing that ideally was the difference between the player signing thru your site; or choosing thru another site. And that my friend, is hopefully what will be the difference in getting the player to come back.

    .

    the others would most likely want to cross promote themselves

    They SHOULD be cross-marketed to, but since we are suppose to get credit for that as well, then I cannot see any harm, and I DO see much possible gain, in allowing us to be a part of that cross-marketing. I know for a fact that some of my players join a casino because of what I promise, not what the casino promises. But if the player isn’t made aware of the fact that my site is involved, then they surely aren’t going to be as likely to join as they would have the other way.

    #653541
    Anonymous
    Guest

    Hi again,

    here is part of a letter I recently wrote an aff manager

    when I have a whale disappear and I make such an offer to a program and they
    are anything but thrilled that I am willing to go this extra mile to get
    that large player back in the casino so they can start losing those large
    numbers again – well its a lot easier to think that the program must have
    siphoned-off , cross-marketed without my getting credit; etc; than it is
    to believe that the casino would rather rely on its own (obviously)
    unsucessful means of retaining the players.

    When the player is lost and not playing for more than a month or two; then,
    especially then, what does the casino have to lose by allowing me to add
    some kind of little area off to one side of the email they send; that says
    something like; “hey, don’t forget your play at these casinos is 3rd-party
    guaranteed…”

    from all that I’ve seen casinos do to get converted players, they seem
    willing to stop short of nothing, except give me the chance to get those
    oh-so-hard to get real depositing players, back to the casino and playing.

    I mean at some point even the most optimistic manager will have to admit it
    looks like that player isn’t coming back; and the very least I think a true
    “partner” could do; is to give me the last shot at bringing back that
    person that was losing literally $1000s a month to the casino.

    To what defense of reason or logic is it to not give us affiliates a last
    chance?

    Unless that player hasn’t been lost. You see my point of view?

    my suggestion never allows the affiliate to know the email address of the
    player, which in itself is kinda bullshit because if we’re partners, then
    lets act like it; but I know that is a separate matter. My idea keeps the
    privacy in check; has the casino with the last say about the email that
    goes out; but merely adds a small logo with a chosen few words from the
    site they originally chose the casino thru.

    And I remind you that by the time we reached the point I would become
    involved even to this minimal amount; would be when all else was considered
    lost.

    Now if the player hasn’t been siphoned-off to someplace where the program is
    making money on them; then I ask you what possible logical reason is there
    for not trying this?

    this is a huge matter and I truly wish more would get behind me on this.

    The aff programs don’t have a damn leg to stand on for a reason for not doing this unless that whale hasn’t really been lost at all.

    It takes all of about 5 min time per email per whale lost; (which I’d hope isn’t very many per day, right?) for somebody from the program to send us the email intended for the whale, and let us put a small logo and a few choice words in the letter. and then send it back for them for inspection before they sent out the letter.

    Oh ya, and what a selling point for the aff programs to gain more webmasters. Who wouldn’t run to program willing to work with them like this?

    #653546
    Anonymous
    Inactive

    I tried to talk someone into the same thing earlier this year without success.

    They mail the letter, all confidence protected.

    I don’t mind providing incentives for whales if the casinos don’t do enough.

    dolphin.gif

Viewing 15 posts - 1 through 15 (of 20 total)