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They are not legit. If those guys can’t even email their affiliates, what makes you think you will be getting paid right? :hmmm:Would somebody be a sweetheart and pass the vasoline…
PartyGaming Official BrainstormingParty has had several issues among affiliate lately. Namely the Empire acquisition and the general lack of tracking they have been doing since the middle of next year.
With regard to your issue though, I’m not sure why you would expect all of your CPA poker players who decide to play at the casino to be rewarded to you a second time. CPA is definitely a one-time thing, if you want to continue to be rewarded for your players, that is what Rev Share is about.
Regardless, PP has some work to do to get back in the good graces of affiliates anyway, guess this is one more reason not to work with them. 888 has there share of issues too, but if you get cross-over CPA from them, I would promote them more heavily if i were you.
I don’t expect a second helping from my CPA players I sent in the past, I expect them to address the current situation. They have a chance to pay affiliates for cross promotion, just as 888 does. I hope they do, if not, I would expect a large fall out from affiliates.
I’m saying this without seeing the details of the plans or reading and PartyCasino statements … but … given PartyGaming’s approach of if it’s not immediatelly illegal and we can cut the affiliates out … then do it …
… then I would not expect any CPA or revshare being offered by PartyCasino at all.
Let’s face it a few banners on the PartyPoker site, a few magazine spreads, TV spots and reportage in the general media will give them all the clicks and links that they need.
Basically Party seem to consider that PartyPoker.com is now a big enough destination to survive on type in traffic now without have to share profits with affiliates.And with all the downloaded software – and PArtyPoker.com – PartyGaming have all the web exposure that they need to maintain their mindshare of the market.
ONce a site gets mindshare … like Google, Yahoo MSN, CBS then it can survive on type in-traffic without affiliate links … and Party may actually be at that stage too.
If Party suceed then I forsee a (not too distant) future where profit sharing with the big sites is a thing of the past or is set way down 25%-30% will be a thing of the past.
:lookarounYou make a good point Gooner.
Maybe they don’t need affiliate promotion as much as they once did.Its all relative though. As more companies reach that level, the competition hots up again and everyone starts to require new (or old) ways of getting traffic share again.
I am mostly very alienated by the lack of communicaton.
If I were Party I would be out there trying to fix things.
I can’t believe no one is trying to talk to affiliates – many other programs have ended up in hot water over one thing or another, but they all reached out and communicated and things were solved.
All of those programs are doing good business with us today.
You guys must be right and Party is dumping its affiliates – just doesn’t seem smart regardless of their type in traffic. All business always wants more business. That is the nature of the game, and what drives growth.
perhaps I was unattentaive, so your help here would be appreciated.
In all the ‘communications’ that I have seen, I was unaware that CPA affiliates would not be attented to when the Casino was integrated into the partypartners platform.
I never took that to mean that the casino would be integrated into the partypoker site itself, thus leaving out those affiliates that have sent POKER players, from any possible casino income…. knowing that would have given thought to reconsider MGR vs CPA with them…..
My affiliate manager seems to think that the information about this has been available on their site, since Aug 2005 ( yes, I emailed and asked )….
I’m disturbed, to say the least…..
You have a valid point Webber…..but when you’re promoting a site whose landing page not not have a link to their casino brand and then all of a sudden it does…..well that’s not what the affiliate signed up for.
That has appropriate grounds for “theft by Swindle”
An affiliate can pay alot of advertising dollars for promoting the poker site.
What would happen if a visitor clicks on the party poker link and does not become a poker player but does become a casino player? Does the affiliate still get his or her CPA? If not then that is definately theft by swindle and fraud. But if the affiliate does, then they should also start promoting the casino as well.have any of you big poker incomes stopped to consider what a wonderful window this cross promotion to the casino will open up in terms of … Oops! you had some winners at the casino this month and that wipes out the biggest part of your income from poker ….
don’t think they won’t do it.
bb1webs wrote:have any of you big poker incomes stopped to consider what a wonderful window this cross promotion to the casino will open up in terms of … Oops! you had some winners at the casino this month and that wipes out the biggest part of your income from poker ….don’t think they won’t do it.
Impossible for them to do it. They are not paying affiliates based on net win or net loss. They are paying them 20% of the house edge for each casino game offered. There will never be any negative revenue using this method.
Also, for those of you concerned that PartyGaming is going to drop affiliates, go their website and read their earnings press release for today. 34% of their poker revenue was generated via affiliates. I doubt they are going to stop using affiliates.
1) I’m not sure I not of any company that uses the “net win” without any possiblity of net loss. I can’t see how the “house edge” payment scheme works?
House edge is 2-3% in most casino games? Does everyone get 30% of 2-3% of turnover? (about 1%) Seems unlikely …
(but I might just be being a bit thick today).2) If affiliate provided traffic is only at 34% – and affiliate traffic is 30% less profitable than other sources (affiliate cut) then i’d say that the writing IS on the wall.
Assuming a uniform profitability of customers it means that affiliates are responsible for generating about 22% of profits. That is the “tail” of the dog (if you get what I mean).
The other 77% of profits are generated through other media (or through poorly recorded affiliate clicks) … and it’s easy for Party to ramp these mechanisms up.
TheGooner wrote:1) I’m not sure I not of any company that uses the “net win” without any possiblity of net loss. I can’t see how the “house edge” payment scheme works?House edge is 2-3% in most casino games? Does everyone get 30% of 2-3% of turnover? (about 1%) Seems unlikely …
(but I might just be being a bit thick today).Here is what is on the partypartners website:
DEFINITIONS FOR PAYMENT PLANS: HOUSE WIN REVENUES
We calculate “House Win Revenues” as 1% of the sum total of all of your real money players’ wagers on House Win Games. We deduct from this: (i) redeems including the cost of “credits”, “bonuses” or other promotional amounts given to Players by us including Sign Up Bonuses; (ii) transactions that are reversed by instruction from the card-holder’s bank (charge backs) or by or on behalf of us (credits or amounts given); (iii) any uncollectible revenue attributable to your real money players; (iv) monies attributable to fraud; (v) processing charges; (vi) sums paid by us to your Real Money Player to resolve a dispute; and (vii) any other un-collectable revenue or deductions we are entitled to make in respect of that Player according to our Standard Terms and Conditions of Use.
I am not sure if that is just for blackjack or for all the casino games. The house edge is greater than 1% on most of the casino games, like let it ride, 3card poker, roulette, etc. This is rediculous in my opinion. You can have a guy lose a million dollars on high limit blackjack and you only make a few grand. We need to lobby for a percentage of the net loss, like they do with starluck casino. Otherwise, we are going to be making them rich while they feed us scraps.
I can see the point for getting CPA on the casino going forward. As for Party in general, remember that they are now answering to a board of directors and many many shareholders who are only concerned with profitability. If 34% of their revenue stream is currently shared with affiliates, what’s to keep them dropping their program altogether. It would instantly give them an additional 8.5% in revenue (34% x 25%) with no additional cost. I would expect the affiliate community would arrange some sort of lawsuit, but Party could easily say the cost of a lawsuit, even if they lost, is worth the additional 8.5% increase in revenue.
Simmo makes a good point though, this is a hyper-competitive industry and any marketing edge you can gain will help, and affiliate marketing is after-all free marketing for them.
