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Just to add a counterpoint to this discussion. And this comes from the seo forums and filtered through me, so it may not be exactly on, but…
If you have a site that you add content to on a regular basis, say a few pages per week, google will love you. You will end up with a very large site by the time you get out of the sandbox, and every page on your site should be considered a gateway into your affiliate codes. Take a look at your traffic stats, not everyone lands on the home page.
You can just as well target keywords on a page by page basis as you can for a full site. When you are trading links, you simply have the site you are trading with link to the sub-page instead of your home page.
Also, by having a large site you can micro target keywords that very few sites are competing for as long as your on-page factors are solid and you have some PR built up. For example, we have many sub-pages on our site that target words that are searched 30-50 times per month. Certainly not exciting numbers of traffic, but that can equate to 5-10 people per month finding your site, and if you have 1000 of these pages, then you can have 5000-10,000 people finding your site for keywords you don’t have to spend a lifetime trying to compete for.
So, another simple question that really doesn’t have a simple answer. In the end there are many ways to become successful in this industry, the only constant is that it takes a lot of hard work.
Another option is sub-domains off of your main domain if your web host supports “wildcard DNS”. This is an option that when enabled sends all web requests for *.mycasinosite.com to http://www.mycasinosite.com. So for example you could have blackjack.mycasinosite.com, roulette.mycasinosite.com or what have you. This could also be a good way to get your search terms in the domain without buying a bunch of new domains.
To do this you have to ask your host to enable Wildcard DNS for your domain and your domain has to have a static IP address. Sometimes you can set the option yourself; PHPwebhosting for example has Wildcard as an option in their control panel.
Then, you need to make a .htaccess file in your web document root directory, containing the following (or adding to it if .htaccess is already there)
RewriteEngine on
# redirect if no sub-domain
RewriteCond %{HTTP_HOST} ^([^.]+).([^.]+)$ [NC]
RewriteRule ^(.*)$ http://www.%1.%2/$1 [R,L]# redirect domains
RewriteCond %{REQUEST_URI} !^/sites
RewriteCond %{HTTP_HOST} ^([^.]*).?([^.]+).([^.]+)$ [NC]
RewriteRule ^(.*)$ /sites/%3/%2/%1/$1# fix trailing slash
RewriteCond %{REQUEST_FILENAME} -d
RewriteRule ^(.+[^/])$ $1/ [L]The first rule directs to the www sub-domain if there’s no subdomain specified. The second kicks in if there is a subdomain and looks along a content path with a specific format, which is “sites/TLD/domain/sub-domain/” within the document root. So for example, the content for http://blackjack.mycasinosite.com/ would be be found in sites/com/mycasinosite/blackjack/. The last rule adds a trailing slash if it’s missing. The com/mycasino site part is just included so you see how the .htaccess rule gets the subdomain. You can take it out;
RewriteRule ^(.*)$ /sites/%1/$1
would make http://blackjack.mycasinosite.com/ be found in sites/blackjack from your document root.
This is the type of discussion I was looking to see, so thank you.
Our business model has been to build one site that would attract different types of players with different needs, and encourage them to play more than one game. Encouraging poker players to also do Sportsbetting on the side, for example. This has worked well so far as we have kind of mixed both approaches.. we try to cover a lot of different subjects, so our site is like 4 mid-sized gambling sites networked together and each part is worked on as an individual landing page.
While a lot of players aren’t interested in other subjects, some do and the site’s sections feed on other sections’ readers.
Don’t you lose that by working on entirely different sites?
I see the pros and cons to each, but it makes for an entertaining discussion.
I agree to a certain extent that one large site with micro pages is effective. I do this to a certain extent with my flagship casino site, and some sites in less competitive industries.
But if you want to target the keyword: Free Slots Online the website that has a subpage for freeslotsonline, is going to have a hard time competiting with a website that is focused entirely on free slots online. The website that is targetting only this keyword can have 2000 – 10000 anchor links with the keyword: free slots online.
