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:highflyer I am in doubt between CPA or revshare so if someone can help please…
If you search past threads you will find a lot of posts abut this. The consensus of the people who have been in this a long time is that CPA sucks.
But considering I have a $350 CPA!
In a 35% Rev Share Model a player would have to loose over $1000 in his lifetime playing in the casino to equal the CPA…
Is this the average player value?
and considering we are in a very changing industry the program can close down or who knows what can happen.
I would like some feedback on this please.
For me personally I would never take a CPA deal, even at $350. I think it was Professor who said you will make most of your money from a few whales. You are going to feel awfully sick when you get that player that dumps 30k or 40k, and you got $350 out of it. But that’s just me.
Average player values are tough to establish because once you have a few whales they will change the numbers dramatically. I have players with a life time value of over $100,000 when you lump them in with all my others they give me a player value well over $350…
Now if you:
a) Don’t have whales
b) Are just starting out
c) Target bonus players or free games seekers
d) all of the abovethen the average player value you see could be under $350
If you are serious affiliate and are marketing with the objective of obtaining quality players (casino) then Revenue Share will far out produce CPA.
Professor wrote:If you are serious affiliate and are marketing with the objective of obtaining quality players (casino) then Revenue Share will far out produce CPA.And if it doesn’t, and you are getting CPA that reflects a higher value than your actual player value, chances are the program will not be happy with you and boot you in short order.
As a beginner, any payment method that reflects actual player activity will let you grow, and a decent program will be available to help you grow faster by giving you sound advice.
With CPA, you may be cutting off your own legs way early in the game.
CPA = Crap Programs for Affiliates
Professor wrote:Average player values are tough to establish because once you have a few whales they will change the numbers dramatically. I have players with a life time value of over $100,000 when you lump them in with all my others they give me a player value well over $350…Now if you:
a) Don’t have whales
b) Are just starting out
c) Target bonus players or free games seekers
d) all of the abovethen the average player value you see could be under $350
If you are serious affiliate and are marketing with the objective of obtaining quality players (casino) then Revenue Share will far out produce CPA.
I like this answer alot! I know that the general consensus is that CPA suxorz, and I’m here for the long haul, so I don’t mess with it, but I think that the question was a good one, and pretty specific, thanx for the breakdown professor!
~LadyH
Thanks everyone for the great responses…
You really helped me to take a good decision…
Prof, what about poker … CPA or Revshare… ?
Quote:Prof, what about poker … CPA or Revshare… ?Well, my feelings about CPA are well known and I personally do Revshare on poker too, BUT due to the problems we have seen with player theft and defection due to Rakeback I am open to the concept of CPA when it comes to POKER ONLY.
If I were just starting out in Poker I would most likely go with CPA.
Or maybe a high revenue share from a poker network that does not allow rakeback?
And which network would that be ?
Poker.com wrote:Or maybe a high revenue share from a poker network that does not allow rakeback?
Yes, that would definately be MY first choice. When Rakeback is factored out then Rev Share is FAR superior.