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Just to clarify, the basis of the article our author Bob Hartman wrote was that Yahoo Poker already exists and AOL has just started an online sports betting site, of all things, catering to UK players. So, his hypothesis is that once the US opens up the market it won’t be seen as an ‘evil’ or ‘dirty’ industry anymore, and if AOL and Yahoo are already doing it on an international level it goes without saying they would offer the same services to US residents.
The speculation on Bob’s part is that any big Web 2.0 site, already with extremely large bank accounts, will follow suit and because the software companies provide the software they don’t really need to know that much in order to start an online casino. The good part for affiliates, in my opinion, is that sites like Google and MySpace, for instance, would likely join an affiliate program like say Partner Logic, as Playboy has done.
I am going to change my last name to casino and adopt some kids and named them google yahoo and myspace ,then patent their names lol
HI
as usual…… you make great points. I worry however the future because we face….. well lets face it ….. great competition and great hurdles to leap.
I think one thing that keeps us in the running is continued quality player results ….. winning or losing …… in their results from experiences at respective casinos and believe those results ……. will greatly influence our future……..
@CGW 133434 wrote:
The good part for affiliates, in my opinion, is that sites like Google and MySpace, for instance, would likely join an affiliate program like say Partner Logic, as Playboy has done.
Good point!
but where does that leave the majority of us … I agree in the case of poker ……. in better position …. but what about casinos?
HELLO HELLO…..you guys are missing one important point.
The available pool of depositing players will be 6x-20x the size it is now with accepted and regulated online gambling.
Bring on the stronger affiliate restrictions. Bring on massive corps spending millions a week in advertising. Bring on the tougher SEO. I welcome.
I have seen MILLIONS netted from owners of white labels who had to compete in the shadows of sportsbook.com, bodog, casinoonnet, 888, partypoker, ect. The future will be no different, we will be able to use our real names as well!
This is a massive business and it is nothing but a chip shot compared to what it will be in years to come.
Another thing…
Just because it may be legal some day does not mean it is ethical. Why would a massive household product like google offer a casino or sportsbook? Look at the layout of the landbased casinos in our country. There are zoning laws. There are people who despise gambling. Not every major website is going to offer online gambling.
I know yahoo has poker. I just don’t see all these major companies diving right into the gambling sector. I seriously doubt it will be the way people are portraying it.
@Dan___SF 133441 wrote:
HELLO HELLO…..you guys are missing one important point.
The available pool of depositing players will be 6x-20x the size it is now with accepted and regulated online gambling.
I did make that point earlier that the market will increase, but nowhere near to 6x-20x
in,
2004 2% of Americans had gambled online
2005 4%I cant find any figures for 2006 / 2007
so if we say 2007 its just 6% (prob 7% or 8%) then it would be hard to multiply that number many times – also take into account 70% of Americans are online. So i think it could double or treble over time, but cant see it doing more then that for a long time.
Historically, the casino industry has been proved to be one of the most aggressive, most innovative, and forward looking industries out there. So, I suspect IF it comes to the doomsday scenario the industry will present more options not available with the bigger players. Remember that Google, and Yahoo.. AOL are less agile.
I feel new market will be made. At least I hope.
Same doom and gloom post I remembered a little while back, I think it was about the USA market closing down.
The internet is just a baby. Online gaming is just a baby. Both will mature over the years, and things will undoubtedly continue to change, as they always have in brick and mortar business too.
Electric typewriters were once the sensation, people got healthy producing and selling and repairing them. Seen any lately? IBM is still around though.
It is always good to get in on the ground floor of an industry, and yes, some will fall by the wayside. Others will adapt and thrive as things develop. Why should the internet be any different from all the rest of business?
Those who get complacent and resist change are the ones who will eventually be out of the picture, those who stay on their toes and adapt to the ever changing landscape will remain.
This industry is no different from any other, it is driven by profits and has to cross hurdles of politics and public opinion.
If the people want the product, they will get it. Even during prohibition. And when prohibition is lifted, the product flourishes. How many places in the world produce alcohol today and do so profitably?
Also, don’t forget that we are not really in the online casino industry, we are in the online advertising industry.
What’s the old saying again? “Early to bed, early to rise, work like heck and advertise”.
No one is going to stop advertising. That’s a silly notion. Everyone knows the Ipod. Does that mean apple will stop advertising? Heck, no. Any business that rests on it’s laurels and stops advertising is doomed, and that will never change.
You have to think about the big picture, and you have to be ready to do what it takes to adjust and adapt and flow with the times.
I don’t know if anybody has brought this up yet but there is a lot of money in porn. Yet I don’t see Google Porn, MySpace Porn or Yahoo Porn. Even though Yahoo launched bingo I still believe that casino gambling has a pretty bad reputation and will probably always have one since it’s a vice. So even though there is a lot of money to be had I’m not totally convinced that all the big players would jump on the bandwagon the instant in which this industry becomes regulated.
I can`t understand this worry about the big companies and the gambling biz.
Just take a look at Commission Junction and other networks.
The largest corporations in the US (and world) are looking for affs and quality sites.The net is just too big.
Right now many of the certified programs in this forum, are financially strong to delete all affs and market for themselves .
The only reason because we are here is that the net is a NEW CONCEPT.
A segmentated retail market very hard to reach.MY 1 cent
