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Do you mean by software? Because they are listed by “brand” or group already?
@Dominique 196680 wrote:
Thanks for bringing this up – Playtech is a good example that the CAP system does filter successfully.
Huh? What do you mean, “filter successfully”?
Te CAP Certification is all about money at this stage. The GPWA certification process involved me being asked a list of questions about the program, followed by them then signing up and trialing it. Most programs are listed on CAP because they need to be seen in the place to be. Personally I feel there are excellent quality webmasters on CAP and for this reason I am happy to signup and pay the annual advertising fee.
However I find it increasingly difficult to compete with over 60 other programs listed here and for this reason the ROI is quite low and has raised questions at management and board meetings when explaining the budget spend.
If CAP remove the certification and simply call themselves the #1 forum for gaming affiliates and venue to hang out this will make it easier to get the managers to sign off on an advertising spend.
I have been involved with CAP in some form or the other fix over 7 years so yes I do see an ROI for myself, but I also need to look out for the well-being of the programs.
If CAP does want to certify programs they need to have equal measures in place to certify and access each program and a starting point would be;
Software used
Complaints logged
Payout time
Time in industry
etc…This is just my two cents and in no way reflects anyone elses opinion.
Maybe a voluntary section would be good where owners can provide more transparency like business adress and such like. That could help the good programs distinguish themselves from the ones hiding in the bushes.
@Spearmaster 196705 wrote:
Huh? What do you mean, “filter successfully”?
Try typing C-Pays in search.
Using “search” is the most effective way to filter out programs that have too many issues.
IMO this is our forum, the affiliates, and we collectively filter out troublesome programs.
Try some other playtechs we have here in comparison.
I also like the suggestion to add the software used by programs, it would just save some legwork for us overall.
And, still on playtech, I for one would like to locate them all here and check on aff reputation via search, I need a couple of good ones.
So software categories implemented somehow would be great IMO. Every software has good and bad programs, would be nice to make searching out the good ones easier.
As long as people understand that some programs have playtech casino (and bingo) software but have their own in-house affiliate program.
Like totesport for example :tongue:
@Goldfinger 196704 wrote:
Do you mean by software? Because they are listed by “brand” or group already?
yes, I mean software platform. ie. MG, RTG, Rival, Playtech etc..
I’ve been grappling from a marketing standpoint with what is the best term to use on my site, ie.. brand, software, platform and have tried them all.I figured that players would connect with the term “brand” better suchas “play all the games from the leading casino brands”, but I could be wrong.
Not to derail the post, but I’m also wondering if the phrase “install casino” sounds better than “download casino”? Same for casino reviews, is “Read More” better than “Full Review”?
I guess there is a SEO factor to also consider.
Hey maybe I just gave Bob Raines a new topic to cover.
Slotplayer that is way off base from this discussion maybe can I suggest you start a thread on it’s own with that topic in the right area? Cheers :hattip:
@Dominique 196709 wrote:
Try typing C-Pays in search.
Using “search” is the most effective way to filter out programs that have too many issues.
IMO this is our forum, the affiliates, and we collectively filter out troublesome programs.
Try some other playtechs we have here in comparison.
Huh?
Let me quote you:
Quote:Thanks for bringing this up – Playtech is a good example that the CAP system does filter successfully.What CAP system filters what? It has zilch to do with any CAP system. Please don’t forget that C-Pays was once here, and that Webroute is still here.
Webroute is a sister company of C-Pays (or was).
So with one hand you call C-Pays bad, and with the other you call Webroute good?
Let’s be straight here. Good programs deserve to be in any affiliate’s arsenal of partners. If Webroute is good, then it deserves to be in that arsenal. Totesport, if it’s good, deserves to be in that arsenal.
But to say that the “CAP system does filter successfully” is IMHO a huge stretch. The community has no say on who gets “accredited”, nor does it have a say on who gets kicked out.
Yep, good post for the SEO section. :hattip:
First, I don’t see what the big deal is about calling the programs “certified”. As far as I am concerned, they can call them whatever they like, anyone who’s been in the online casino business for a while knows very well what “CAP Certification” means and how it works. And if you are a newbie, keep in mind that you will get burnt quite a few times while your business is growning and signing up for a program just because it’s CAP Ceritified is a good way to statr the journey
A good adivce for anyone new to the casino affiliate business is to take everything with a grain of salt and I mean everything! Stick to this and you’ll be better protected, although we have all seen good programs go bad, so 100% protection is impossible. Keep that in mind and plan ahead.
What I am really surprised about the CAP certification is that most of the programs are actually still paying, despite the fact that there are gazilion programs already “certified”. I cannot imagine if the ROI for being CAP Certified exists at all. God, I see 4-5 new programs being certified every week now (naturally without any kind of process, but check signing) and it really pisses me off that I have to scroll down through all the “Welcome” stickies to get to the actual discussions.
Honestly, I don’t even bother reading the names of the new programs, the Certified list has been so watered-down, I don’t even know if brand new programs are seeing any signups from here at all.With the recent CAP fiascos and the every-growing number of “certified programs” a good business decision would be to scale down the list. I can see programs justifying a big payment if they are one of 15 certified programs. You had a good thing with the “CAP Certified Seal”, I can see a program paying to display something like that on their home pages, but after the Cardspike, Grand Prive, HippoJo (or whatever it was), CAP-London, etc. I don’t think there are any affiliates left that actually regard it as anything of worth; this, of course, is making aff programs asking themselves what are they getting in return for their money. An already established program right now is getting zilch and if all you’ve got left is new programs, naturally more will turn out to be rogue.
Well, IMO most programs don’t use their presence.
If I paid for a forum here, you betcha I would post all the promos, new games, banners etc etc. When affs click on “new posts” in the morning, they will automatically see it.
As aff, I really want to see these here. Why run all over the web looking for new promos when I could pick them all up in one place, one I go to anyways?
Many, many times I saw a promo here and put it on my site asap because I liked it. I would have never seen it otherwise.
The way I see it, the programs pay for exposure, and then they don’t use the space they paid for. It makes no sense.
You know a ton of affiliates come here every day and you have the means to reach them all. I would most certainly use that opportunity.
You are also free to join in conversations. The aff managers who do so are soon well known and liked. Us affs like to know the PEOPLE we deal with also. The forum is a great place to let us get to know you.
Whether you get a decent ROI here or not depends a lot on you. You bought space and exposure. Use it!
:tongue: ok, I am getting off the soap box now.
I too am constantly surprised by how little some programs use their forums to let affiliates know about what’s going on with their programs.
Those that don’t make the most of things should take a look at – for example – Bet365’s forum and in particular the ‘latest promos and events’ thread for an example of how to actually use CAP forums properly.
However, ‘certification’ does really need to mean something. The suggestion to have different levels of certification with different criteria that need to be met is a good one and one that gets my vote.
@Stupid 196749 wrote:
First, I don’t see what the big deal is about calling the programs “certified”. As far as I am concerned, they can call them whatever they like, anyone who’s been in the online casino business for a while knows very well what “CAP Certification” means and how it works. And if you are a newbie, keep in mind that you will get burnt quite a few times while your business is growning and signing up for a program just because it’s CAP Ceritified is a good way to statr the journey
A good adivce for anyone new to the casino affiliate business is to take everything with a grain of salt and I mean everything! Stick to this and you’ll be better protected, although we have all seen good programs go bad, so 100% protection is impossible. Keep that in mind and plan ahead.
your screenname is highly ironic. good post obv.
Prof best describe it to me once – He said certification gets you into the buffet but if all you do is sit there then you aren’t going to be satisfied – We publish a lot of information in the b2b sport sector and the general rule in sport sponsorship is what ever you spend on the actual sponsorship needs to be spent again activating the sponsorship.
I think a lot of programs think that once they are certifed the affiliates will come rolling in but in my opinion that is not what its about – Certification provides a platform and opportunity but it still needs to be activated and taken advantage of at every angle otherwise I see no point in the investment.
I often here programs say that big affiliates don’t post or that there is a limited number of affiliates reading so why post – But what they don’t get is that the vast majority of the industry come here to lurk and keep up on the latest news, gossip and tips – TBH I find out things first always at CAP as opposed to any other news sites.Anyways – Great thread and a v interesting read
