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This is something that makes no sense to me. If I lose all of my search rankings. If I run out of money to advertise, or something happens where I cannot send one single player for several months, I should not lose any percentage of that player for life, no matter what. I sent them the player, that player is mine for the percentage I sent them to them.
The reason this makes no sense to me is because this policy will only hurt them because 1) no other program does this so why would I risk losing percentage by promoting their brand 2) if they take away percentage of my player at any time for ANY reason, I will NEVER promote them again.
I understand they are trying to get the affiliate actively promoting their brand by putting these terms in, but in essence, all they are really doing is driving away some very profitable future potential.
It’s progress, but personally I don’t find it attractive enough to risk building a player base there.
@Dominique 178841 wrote:
It’s progress, but personally I don’t find it attractive enough to risk building a player base there.
I agree. They obviously will not be marked affiliate-friendly or certified by AGD, but it is a step in the right direction. I certainly wish they would work with us over at AGD to get the term in better shape. It is still tough promoting a group with this type of earnings reduction when other programs do not have this.
I think it is nice that they are willing to work on this, but they have a few miles to go to become affiliate-friendly, IMO. I believe the certification board members at AGD would agree.. I know at least 1 does already, but haven’t asked the rest.
I really don’t see any difference in the terms.If their reputation is crap ,they are slow to pay player ,even if we send them 10,000 clicks we cant force people to deposit. Lou you say anyone can send them one player -we promoted them 2 months and in that time sent SEVERAL casinos 60+ players a month ,they have ZERO players.I don’t trust their stats ,i don’t trust them and i am sure i am not alone .Sorry for my words to be so strong but i get players for kharma partners ,wager share and non us facing casinos every day but got ZERO for these guys.
Ditto. What the other posters said. This is a salami tactic. Small improvements meant to sway us. I don’t see the big improvement. Terms are still predatory so just remove all predatory clauses and all will be fine and dandy. :hattip:
I kinda thought this was good news and a step forward. I guess I am in the minority on that opinion. I did the best I could given the situation and did work hard on this one.
Either way I appreciate your feedback and let me re-emphasis everyone has the right to do business with whom ever they wish. Have a great weekend and please continue the discussion,
@Professor 178856 wrote:
I kinda thought this was good news and a step forward. I guess I am in the minority on that opinion. I did the best I could given the situation and did work hard on this one.
Either way I appreciate your feedback and let me re-emphasis everyone has the right to do business with whom ever they wish. Have a great weekend and please continue the discussion,
BCP having people present and now having dedicated aff managers is a step in the right direction. I think we can keep chipping away and eventually we can hopefully improve the terms even more.
This is a hard one. The conversion and player value is very good here. Emiliano has been on the ball since he stepped in and Joao seems very knowledgeable.
Certainly won’t be top tier for us but this is major progress.
I agree the risk is still big though.
It’s a step in the right direction and we each as business owners have the choice to either promote this brand or say no to possible 5% you risk earning if say your rank goes down in google or your ill for a long period of time. But I have to say kudos to the CAP team for at least getting this much from them.
THE NEW TERM
1. If affiliates remain active and refer even one depositing player over a three month period their commission remains at the top tier they are due.
2. If an affiliate is not active for a period of three months and sends 0 players during that time frame their commission will continue to be paid, but at a reduced rate of 15%
3. If after 6 months they are still not active or have failed to send even one player they drop to 5% until they become active again.
percentage slashing is never a good sign this is just stealing money from affiliates.
WHY cut percentages if an affiliate is inactive : this is just a gorilla tactic like already said : once you are in you can never get out.
This is definately a program to avoid.
R.
Lou and Warren — thanks for taking time to work with BCP on this.
Like the posters before me, I also have a problem with the “one depositing player” clauses. It shouldn’t be the affiliate’s responsibility to make sure players can deposit. This is entirely up to the casino. How can I, as an affiliate, make sure that my players deposit? If BCP doesn’t have good processing in place, or if the customer support is crap, or if the landing page turns people off, how is that my problem? Making sure players deposit should be the casino’s problem, not mine.
Sending visitors is my job. Period. That is all I can do.
If BCP would just change the wording to something like “50 unique clicks” instead of “1 depositing player,” I’d be more likely to work with them again.
I don’t understand why casinos think they need to have a constant stream of “new” players to justify paying affiliates whose referrals continue to make deposits for years. Remember, without the affiliate, the casino wouldn’t have those players in the first place. The affiliate is entitled to 30% (or whatever) of the lifetime value of the players he refers.
A player might deposit $10k in one month and then leave. Or, a player might deposit $10k over the course of 5 years. Either way, the affiliate should end up with 30% of $10k, regardless of how many visitors he sends in the future.
Thank you Professor and the CAP team to make things go to the right direction.
In every area of my life I believe in open communication, so it’s definitely good that they lift the corporate policy and now allow to communicate with affiliates in public. I think I’m not alone with the assumption that who doesn’t want to lay their cards in public then he has something to hide, and that makes me think that something is not OK. We have seen a lot of affiliate programs vs. affiliates discussions here in CAP and lots of them achieved a great consensus. If I understood it right, they will comment now once on said topics. Improvement, but that is not a discussion imho. From my experience many times these answers generate new questions. What is the point of releasing a Press Release like answer and not involving in further discussions?
I am new to the casino field, I promoted poker and bingo mixed with some slots. As a newbie to any casino programs I cannot guarantee new players. It takes time to land that first casino player and I give every program a chance if not top placement on my website then top placement in my newsletter or more forum topics. But still, I cannot guarantee new players.
On the other hand if I had an established casino website, with many players, I wouldn’t dare to risk sending my players to BCP. These terms are not motivational for me, they just scare me away. I sign a contract when I trust in my partner. I don’t trust them because they can make their TC a bit more friendly, but what is the guarantee they won’t change it if they had these terms in their mind in the first place? Why other programs don’t even think about such clauses?
Why should I chose BCP over another programs that pay on 1st of the month, converting like crazy, have a communicating aff manager, and treat my players like VIP? And don’t kick me out of the program if I don’t refer any players, instead they ask if I need something to help promoting them.
Thank you Professor again for the agreements with BCP, but my business decision remains the same and I won’t promote them in the future.
BCP used to convert well for me, but this new policy is ……. just sick. I’m still working with them, but if i were new affiliate i would stay away.
well its a move and ty proff for giving it a shot!
Firstly, BCP just isn’t competitive in the market like this. Why send players to a place that will cease to pay properly if the s#!t hits the fan and I can’t perform as usual? There are plenty of programs who will continue to follow the agreed terms.
Secondly, I will never under any circumstances support any retroactive changes to contracts. Programs can change T&Cs all they like with new affiliates, the affiliate has the choice and will decide on the basis of whether they like something or not.
Existing affiliates are not allowed that choice, they already are invested in a player base.
Imagine I have a contract to deliver 100 designer dresses to a boutique for $5000. I deliver and they say “oh, by the way, we changed the contract. We only pay $3500.” I now have to pay for the material and the labor for those dresses and I haven’t made a penny myself.
This is not allowed in any country I can think of, the Boutique has to pay the agreed price.
It’s the same with affiliate programs. And the kicker is that if we let one program set such a precedent, you betcha there are 20 watching intently and ready to follow suit. Why should they pay out money they don’t have to pay?
IMO, if we allow even one case of retroactive changes, we are screwed for the future.
That is why I removed BCP from my sites, and they are not coming back until the clause is not retroactive. If they want to turn over a new leaf, I have no problem with it. But I do not and will not approve of broken contracts.
While appreciate the fact they offered to bend a little I can not agree to it and will not promote this group.
No casino has the right to pull this stuff because it’s setting a precent for others to do the same which will lead us down a slope that I do not and will not go.
Competion is stiff and if they feel they can do without us then we certainly can do without them. Times are hard for all of us and I know that this will cost CAP and I’m truly sorry about that, but I believe that we need to take a hit sometimes in order to stand up for our rights.
