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Affiliate Lounge has enacted some very predatory retroactive terms:
Dormant Player” shall mean a Player who, after becoming a Referred Player, has not made any real money deposit into his player account with any of the Participating Sites for twelve consecutive months.
For the avoidance of doubt, once the Player becomes a Dormant Player, he/she permanently ceases to be a Referred Player under this Agreement and no deposits of a Player who has previously become a Dormant Player shall be included in the calculation of the Referral Commission;
So if one of your player takes a long break, gets sick, is temporarily financially inconvenienced or for whatever reason stops playing for 12 months, they will remove her/him from your account.
Obviously they will then court him to come back since they don’t have to pay comissions anymore.
This was enacted retroactively, and that means no matter what your contract with affiliate lounge is, they are going to breach it and do whatever they want.
I rank for their casinos, and I am going to leave the pages up, remove all links and replace all text with a warning to players.
Someone who doesn’t honor a contract is not to be trusted. Period. If we let anyone breach contracts with affiliates with impunity, we are setting ourselves up for some hard times where we cannot trust anyone with our playe base anymore.
That is bad news. Never did much with these guys anyway, and guess that lifetime doesn’t really mean lifetime.
From their own FAQ:
As an affiliate you will benefit from any players you refer to the casino for as long as they are playing. As your Affiliate ID is linked to their account, each time they play, we effectively track their losses to you. This is called residual or lifetime income.
this is a poor decision. if they do not work to rectify this situation, we’ll be de-listing them too…i’m surprised that programs assume that they’ll get away with this.
Unfortunate I would say, I saw Andy’s post at AGD.
The clause for 12 months of inactivity is however interesting. Normally when a player is gone for 12 months, only in rare cases you see the player playing again at the same casino. Therefore from the programs point of view they gain practically very little by introducing the clause. But they endanger alienating a chunk of affiliates.
I wonder if it is worth it??
In my opinion Affiliate Lounge is totally crazy worse than me lol.
Never supported them but so many others have. Very disappointing!
greek39
Interesting. We will strongly advise their new Head of Affiliates to reconsider this T&C change even though they are not a CAP Listed Program.
Thanks for the heads up Dom and Andy.
Everybody should dump them immediately! It is time we send some tuff messages, no asking to change just dump them and the industry will take notice. Too many good programs, please respond if you have removed them so all can see that this is not to be tolerated.
brian
islandmaan;211283 wrote:Everybody should dump them immediately! It is time we send some tuff messages, no asking to change just dump them and the industry will take notice. Too many good programs, please respond if you have removed them so all can see that this is not to be tolerated.brian
Brian,
Nice theory, but in practice people do what is healthy for their wallet and if dumping them affects their wallet it does not happen. I know very little of Affiliate Lounge but extremely interested to see what the new affiliate manager has to say.
Edited to add I personally I would be upset as an affiliate by this term, but how many dormant players (players twelve months or older actually become active?)? If someone has the correct calculation and maths for this I would like to hear.
The main issue is the retro-active change in t&c’s that upsets everyone.
I rank for some of their casinos, and I deactivated ther links and instead of reviews I placed a warning message.
IMO if you rank already, this is a more efficient way to get the job done.
It also allows for them to see the light and be returned to their positions. I am always for fixing things…
Simon, healthy for the wallet in the short run is what you are talking about. That is short sightedness.
In the long run, we are screwed if everyone feels free to breach contract. It has to be stopped, everytime.
Dominique;211286 wrote:Simon, healthy for the wallet in the short run is what you are talking about. That is short sightedness.I do not condone what I am saying, but I do know several affiliates will see regular income coming in and for this reason continue to promote them. Renaming your link is fine but what do you put in it’s place as you can not say the players are at harm as they are not. Sadly it is the marketing partners who are getting shafted and unfairly treat. Will the players be loyal and not visit the casino? or would they continue to visit it, if they offer best value.
Sorry for playing the devils advocate. I think Brian has a great idea on how we should react, however it is difficult at the present time to do so because of all the different affiliate organisations and few of them working in tandem for affiliates to unite on issues like this.
Long time no see, hope you have been well Brian
@islandmaan 211283 wrote:
Everybody should dump them immediately! It is time we send some tuff messages, no asking to change just dump them and the industry will take notice. Too many good programs, please respond if you have removed them so all can see that this is not to be tolerated.
brian
Agreed, this is important issue for affiliates and needs to be addressed.
Dominique wrote:Someone who doesn’t honor a contract is not to be trusted. Period. If we let anyone breach contracts with affiliates with impunity, we are setting ourselves up for some hard times where we cannot trust anyone with our playe base anymore.Hey Guys,
I wanted to let everyone know that we have contacted them and asked they address this issue by responding to this thread. We are now waiting on a reply from them.
Yvette
@Simoneaton 211292 wrote:
Renaming your link is fine but what do you put in it’s place as you can not say the players are at harm as they are not. Sadly it is the marketing partners who are getting shafted and unfairly treat. Will the players be loyal and not visit the casino? or would they continue to visit it, if they offer best value.
It speaks to the character of the owners, if they breach contract with their advertisers, it is likely that they may do the same with their players or their cleaning lady. Either you are trustworthy or you are not.
I totally agree, if a company only does the right thing because they are forced to do the right thing that in itself is a huge red flag. We do very little with them but still all banners are coming down, who knows I may pick up a whale at anytime but this insures it will not go to a dishonest program.
Brian
It is true that the players need to look carefully at who they work with but what I have seen is that several portals continue to promtoe dishonest/uncredible operations simply because they earn more money from them. Minimizing the amount of exposure you give to a brand does help but for it to be a success the industry needs to unite and this is where I see an issue as I know of many webmasters who would continue to happily promote a brand if it lines their pockets with copper and silver.
This retro change in T&C’s is unfair and lets hope that this is a one off and not the tip of an iceberg.
