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Count me in, been waiting years for this! Though I only heard about today from a 32red email, anything official yet?
I won’t be getting involved in any of the £10 per click bids though that you can be sure of!
There is a little bit of chat here and a link in there to a release from Income Access as they have launched a ppc agency for this – In fact Nicky is supposed to be speaking about the whole thing in London at CAP Euro
Oh and I heard some keywords for gambling have reached £50 a click!
I am not 100% clued up but heard that Google has implemented a minimum bid (£2) on the first two pages for gambling terms of one or two words.
So if you wanna appear there it’s going to be costly. There is no minimum bid if the term is longer than two words.
Cheers,
@alexpratt 194768 wrote:
There is a little bit of chat here and a link in there to a release from Income Access as they have launched a ppc agency for this – In fact Nicky is supposed to be speaking about the whole thing in London at CAP Euro
Oh and I heard some keywords for gambling have reached £50 a click!
£50 per click, holy crap that is expensive, how can that ever be justified??
I am taking a look at some longtail terms though, ppc is cool, especially on Google
The minimum bid for appearing on the front page varies depending on the Quality Score of your ad, so £50 might be displayed to you as an “estimated minimum bid” if you have a really crap QS on a specific keyword. That said, even with good QS scores of 6 or 7, all the main terms are like £10 – £20.
If you do this you have two options as I see it: you either throw thousands of pounds in and go £5-£10 a click (or more) or you spend 12 hours a day for a few weeks followed by x hours a day ongoing tweaking, adjusting, improving. From what I’ve seen so far, it’s a very labour-intensive process and the way it’s structured now, you have to check and tweak every day, or start to lose positions.
It’s not a question of stuffing in several hundred keywords, a couple of dozen ads, setting some bids and leaving it to do it’s stuff, that’s for sure. Not like the old days LOL.
I think Income Access have their work cut out, but it will probably prove to be a very popular service when people start to realise just how much work is involved!
This will be a blood bath – and for us mere Affiliates the margin is just to tight to make this worth the long term investment.
Also with the smart converting operators now able to enter the listing, I would like to hear/see anyone competing on the top key words.IMHO – longtail terms are hyped to such a point, and are to dry in terms of traffic, that folly to anyone that believes that they can sustain on this traffic source alone.
I doubt I’ll be giving Google my money.
i think its going to be costly for webmasters
The ultra high cost clicks could never be worthwhile for affiliates, they’re still only on 30ish % compared to the casinos and that doesn’t take into account shaving and disappearing clients.
These insane bids are about building a brand and getting a firm and loyal base in an incredibly lucrative market – they won’t pay off individually and are of no use to an affiliate at £1000 per conversion.
Find a weird niche.
@owldeath2 194809 wrote:
These insane bids are about building a brand and getting a firm and loyal base in an incredibly lucrative market – they won’t pay off individually and are of no use to an affiliate at £1000 per conversion.
I disagree about the brand push and the £1000 a lead
– A good casino operator will convert at at a ball park of around £300-£400 – which for out right ownership of the player is sustainable, however I would assume that there is little to no value ‘branding’ on what effectively is a text link.
As an affiliate, unless you have an amazing CPA deal in place, at best you will be running at a break even on traffic (at BEST)A direct casino will convert a lot better that an affiliate portal, as the end result (the registering of an account) is can be less than 2 clicks from search term, where as many affiliate pages have multiple levels until you reach the casino link, then the player still needs to navigate around the casino page.
Two solutions that you can undertake (and a method many used in the states when it was open ) is to either a) have a dedicated landing page, with direct download linkage on it tus bring the click to download forward, or b) have a data capture, opt in email harvest on page (something that takes a lot of reading to stay with in the Google guidelines) – this method allows for multiple contact with the potential player, thus given you more chances at the conversion.
I tried signing up last week but was denied as i live in the USA. Told them I would only market to the UK but it does not matter you must live there too
Hey offsuit
I would be interested to see which site you did apply with. From what I know you need to have a site that has quality content with white listed merchants in the UK.
PPC is not going to be every affiliates business model. I think a person with a good analytic mind with a site with quality content will do well. As simmo said your Google Quality Score is going to be a big key in regards to your spend per month.
Speed to market will also help you build a quality score and this is what we can help affiliates do. If you are after more information please stop by the Income Access booth at CAP.
@Jamie 194900 wrote:
Hey offsuit
I would be interested to see which site you did apply with. From what I know you need to have a site that has quality content with white listed merchants in the UK.
PPC is not going to be every affiliates business model. I think a person with a good analytic mind with a site with quality content will do well. As simmo said your Google Quality Score is going to be a big key in regards to your spend per month.
Speed to market will also help you build a quality score and this is what we can help affiliates do. If you are after more information please stop by the Income Access booth at CAP.
Site I applied with is mostly towards USA, Thats why they told me it was declined.
