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Dump who doesn’t perform for you.
You can revisit them at a later date, I have found that these things change over time, especially in volatile times such as these.
Dumping is such a harsh word …
:colgate:But certainly I drop programs all the time if I perceive that they’re not generating the revenue they should … thats not saying that they’re scammy – just that they don’t convert well for me.
Take them off your prime spots – and find better producing outfits.
In the meantime leave any old dedicated pages up (just in case).Eventually you’ll find somewhere between 6-10 partners who will just convert better for your site, your visitors, your niche in the market … and they should get your prime spots.
:Nod:Of course if you think that there is cheating or shaving of stats then … perhaps the DUMPING word can be used.
:eh:If the program is not producing satisfactory results dump them. It’s like having a gf that wont put out… out the door.
Quote:I have many other affiliate programs that are not pulling their weight when I compare affiliate programs.You answered your own question. You remove programs that do not pull their weight after an adequate testing period. I generaly give a program three months to start producing competitive revenues. This allows you to get some players on board and if retention is decent by the end of 90 days you should be earning enough revenue to justify keeping them on. If you arent then dump them, things arent likely to get better and you are wasting real estate on your sites. You are also wasting click throughs that could have been going to a program that would have converted.
It’s like having a gf that wont put out… out the door.
Love it!
Most times … in fact I can’t think of one time .. that I’ve ever regretted dumping a program that doesn’t produce … and often times you’ll have those that continually make about 1/3 what the others do and you’re faced with saying to yourself … well they do make some money for me each month.
Trust me the money will be made up elsewhere if you give it a few months to have time to accumulate and in a few months more it will be making more than what you gave up.
right now I’m down to only a couple of sponsors. They do well considering the times and whether its a matter of cheating, just not converting … or whatever, the bottom line is that your in this as a business. Not a charity.
Most times the ones you have on the bubble there will without a doubt be a question in your mind to either their competency or their honesty. Trust your instincts.
Its very hard (for me) to get past the fact that offering variety means more money because of the obvious reasons .. but in the end I just don’t think the extra few dollars merit carrying one program when the next is doing so well for you and its like having two friends … one who always pays when its his/her turn to buy … and one who “accidently” forgets their wallet and then never makes it up to you later … on a continued basis.
I ask you: how many of those friends do you keep around? In business, it should be much more cut-throat. These aren’t your friends. Especially the ones not pulling their weight.
But I know its hard to make these decisions especially when you’re just getting by. …. boy do I know
That’s one of the hardest questions to answer, especially these days.
Assuming you have given all the programs you promote equal exposure levels in terms of spots, traffic and time. You should know by now which programs are the most profitable for you in both conversion and retention aspects.
If you want to “drop” a program but not sure about it. Why not simply give it lower exposure for a few months? You can always give such a program another chance a few months later.
Hi again all,
one last thing. when dealing with a program you suspect is not being honorable. a simple note to the manager that you’re dropping their program if things don’t pick up will often result in a much better following month or two.
That said: … speaks volumes.
bb1webs wrote:when dealing with a program you suspect is not being honorable. a simple note to the manager that you’re dropping their program if things don’t pick up will often result in a much better following month or two.That said: … speaks volumes.
Many of us have been there done that; and as you say it speaks volumes. It says your first impression was correct and that you should be running as fast as you can in the other direction.
MD; it is true I don’t think so
Thanks for the reply’s. I am sure I can sort it out now. To clarify, I won’t remove the affiliate program (except prism, they don’t reply to any e-mails, etc), I will just move them to a less popular page (real estate – per Prof). I obviously want my main earners on my best page, I just aren’t sure if my best earners are truly my best programs (Maybe its just a fluke).
I guess I will keep my main earners on my best page and then rotate other casinos for the last 5 or so spots.
