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Um…Bodog just added me like 2 days ago, so I don’t know what’s going on with limiting affiliates.
I can say that the affiliate manager was unhappy that I wanted to have their automatically rotating banners displaying 100% poker, instead of their sportsbook, and didn’t send me my affilaite information until I contacted him again. So hopefully I’ll have a better experience once I get all set up…
i started promoting them 2 weeks ago (i hadn’t promoted them for about 3 months) I got 2 depositing players in the period of 4 days and they canceled my account. The reason was for inactivity. I explained that I had just started promoting and just showed results – 2 signups – but basically was told to reapply again because for 3 months I didn’t do anything. I think they have morons working for them in the affiliate department. I would never send them traffic ever again.
Bodog is VERY leary of casino affiliates due to the problems with Spam that other major players have had in the past (some very recently). It’s hard to argue that they dont have a point.
I am not surpised they are very selective as to who they take on as a partner.
Don’t like to disagree with the Professor, but i must here.
My experience with them is that they are rude and prejudicial, you may word it “selective”, but i won’t, they are prejudicial, pioneers in the field of online racism.
I figured it was only a matter of time until people started bashing the dog
I did a little trick on them, and found this out
When you sign up for an affiliate account with them, they go and check out your website, and decide whether to approve it, right ?
X-Wrong, sorry, that is incorrect.
They go and do a check on YOU, and decide whether they like YOU
I suppose it is within their rights to do so, but i wonder what they are looking for ?
While it isn’t common practice yet, selective approval of affiliates will become the norm over time. The programs have the right to approve or deny any application to become one of their agents, just like any other business has the right to select and choose who it works with.
The best way to deal with this situation is – believe it or not – be VERY picky and choosy about which programs you deal with. The higher the quality of advertising on your site, the more integrity you will be seen to hold, and thus you become a much more attractive proposition.
Got2Bet has proven this concept over five years. You wouldn’t begin to believe how many advertisers I have rejected, and these operations subsequently folded or went rogue – there are only a few of them still in existence – but the great majority (I’d estimate this to be 50-60 operations) have disappeared.
Those operations that meet requirements for Got2Bet thus know that they are part of a selective group – and those advertisers who have been with us for years know that we will not ruin the impact of their advertising with potentially difficult situations which will impact the integrity of the site.
It works both ways.
I was told they are not adding any additional affiliates without even being asked for my urls.
but whatever.. my users are not begging me to track the site, I just found it odd.
I will say that the competition on Bodog Poker is unbelievably bad, and most intermediate to advanced players can absolutely clean up on it. That will be a big draw for certain players, so maybe it’ll be worth it to stick around as an affiliate there.
With all the Casinos out there, they should consider
more help from the affiliates. I really don’t get them
either. How can they stay in business if they aren’t
getting the traffic they need? :crazy:In our short track record, we have had good results with bodog. They have been pretty responsive and professional as well. While it is a small sample size, they have shown to be great at retention as well. However, they don’t have much of an affiliate site (no tracking, no banners without asking for them, etc.) which is a bit annoying since you have to wait until the 15th of the month to find out how you did for the previous month.
Players do seem to like their site quite a bit, they never seem to be mentioned first by anyone in their favorites list, but they always seem to be on the list.
I just read an article on the CEO of Bodog, too – they were calling him a marketing genius. As far as I can tell, the only marketing the Bodog team is doing is getting their sportsbook players to try out their poker room, and advertising in poker magazines. I think they’ll really have to start with their affiliate program if they want to take off.
Bodog actually does quite a bit of advertising and it’s clear they are using a big time ad agency:
– They had that big placement in Esquire(?) magazine that became really controversial by stirring up the DOJ pot again.
– They have several television ads
– The Bodog Conference seems like a pretty big deal, though I wasn’t thereBodog’s done an excellent job with some of their radio advertising also.
“As far as I can tell, the only marketing the Bodog team is doing is getting their sportsbook players to try out their poker room, and advertising in poker magazines. I think they’ll really have to start with their affiliate program if they want to take off.”
I hate to be the jerk of the group but Bodog gets an A+ for marketing. They are branding their site better than any other online site. Anyone who knows anything about true marketing know this. It is about making an emotional connection with the consumer. Bodog has tastefully seasoned their marketing with just enough sex to make gambling exciting, cool, and hip. They are putting up the best, freshest, and wittiest offline ads in Esquire and other magazines and rubbing it in the DOJs and FBIs face at the same time. They are also diversifying and trying to broaden the scope of their company (Bodog affiliateconference, BodogMusic, etc) which most online companies don’t have the brains to do.
Affiliates who run websites really need to get it through their head that the world doesn’t revolve around them. Learn this rule before you learn anything else:
Mass market offline advertising is the best way to get huge numbers of people signed up. Companies that are rich enough to do offline advertising don’t want to mess with managing a network of 50,000 websites. Go over to the Party Poker thread and see affiliates whining about “how we get mistreated when we were the ones who built Party Poker”. Sorry but Party Poker became the 800 pound gorilla for one reason and one reason only – because they had the balls to spend unlimited money advertising on a TV show millions of people would see. Now that the poker has shown hints of poking holes in the legal wal put up (Party IPO) you’ll see online gambling companies start acting more like “real” companies. With that, I mean big companies will start spending big money and will go through conventional marketing channels and start dropping affiliate programs. Smart people are now starting to notice this with the latest Party and Referback changes of Terms. Affiliate programs will become less needed going forward and the power will switch from us to them. How do you think walmart.com would do if they dropped their affiliate program? I think they would be OK without you. This is not a couple of programs trying to screw you. This is a systematic change. All these useless cries to “stick together” are a complete waste of time. Sticking together won’t help affiliates any more than it helped the air traffic controllers in 1980.
And bad affiliates need to get it through their head that great online gambling sites – and Bodog is great – would rather have the top 1% of all affiliates than the other 99%. Most affiliates are simply a waste of time and money for a casino.
If you haven’t been accepted to an affiliate program its possible – just maybe – that they don’t need you. One thing is for sure – Calvin Arye knows more about online gambling than you do. If you want to make a lot of money in this game then good luck, but know your place in the food chain.
I’d hate to break the news to you but you are wrong. It was affiliates that built party from the ground up. It is affiliates that build this market – without us there is no profiting. Call us slaver labor if you will but never say that bodog is on the money by treating us like $hit. I think their affiliate manager whatever her name is – is a dirtbag.
kkiely wrote:“As far as I can tell, the only marketing the Bodog team is doing is getting their sportsbook players to try out their poker room, and advertising in poker magazines. I think they’ll really have to start with their affiliate program if they want to take off.”I hate to be the jerk of the group but Bodog gets an A+ for marketing. They are branding their site better than any other online site. Anyone who knows anything about true marketing know this. It is about making an emotional connection with the consumer. Bodog has tastefully seasoned their marketing with just enough sex to make gambling exciting, cool, and hip. They are putting up the best, freshest, and wittiest offline ads in Esquire and other magazines and rubbing it in the DOJs and FBIs face at the same time. They are also diversifying and trying to broaden the scope of their company (Bodog affiliateconference, BodogMusic, etc) which most online companies don’t have the brains to do.
Affiliates who run websites really need to get it through their head that the world doesn’t revolve around them. Learn this rule before you learn anything else:
Mass market offline advertising is the best way to get huge numbers of people signed up. Companies that are rich enough to do offline advertising don’t want to mess with managing a network of 50,000 websites. Go over to the Party Poker thread and see affiliates whining about “how we get mistreated when we were the ones who built Party Poker”. Sorry but Party Poker became the 800 pound gorilla for one reason and one reason only – because they had the balls to spend unlimited money advertising on a TV show millions of people would see. Now that the poker has shown hints of poking holes in the legal wal put up (Party IPO) you’ll see online gambling companies start acting more like “real” companies. With that, I mean big companies will start spending big money and will go through conventional marketing channels and start dropping affiliate programs. Smart people are now starting to notice this with the latest Party and Referback changes of Terms. Affiliate programs will become less needed going forward and the power will switch from us to them. How do you think walmart.com would do if they dropped their affiliate program? I think they would be OK without you. This is not a couple of programs trying to screw you. This is a systematic change. All these useless cries to “stick together” are a complete waste of time. Sticking together won’t help affiliates any more than it helped the air traffic controllers in 1980.
And bad affiliates need to get it through their head that great online gambling sites – and Bodog is great – would rather have the top 1% of all affiliates than the other 99%. Most affiliates are simply a waste of time and money for a casino.
If you haven’t been accepted to an affiliate program its possible – just maybe – that they don’t need you. One thing is for sure – Calvin Arye knows more about online gambling than you do. If you want to make a lot of money in this game then good luck, but know your place in the food chain.
talk about ego rofl
What exactly is YOUR place in the food chain ? I dont see any sites in your sig.. Are you an affiliate person or a website owner ? Who do you represent?
:banger:
I didnt come here attacking bodog, i wanted to understand what the thought process was for a site not even doing an evaluation on a site before snubbing it.
I visited them again after a while and now see that they have an actual affiliate application page which was not in place the last time I was there. If im accepted I will give them ample coverage and try to work a win/win relationship for with them, if im not accepted (after an actual review) I wont be too upset.
