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Fortune Lounge redesigns have been fairly impressive both for Desert Dollar and Vegas Tower. I also think that the Platinum PLay site is good too. But in all honesty, casino pages in general are drab and sometimes unimpressive and I don’t understand why they dont somtimes invets a little more in their appearences! But thats just my opinion
I like the sort of design that Roxy Palace uses – other casinos use it, and I find them more intriguing that casinos designed strictly for aesthetics because they have more visual interest.
I especially love the Roxy Palace slots skin http://www.roxypalace.com/?skin=2&btag=rpaff846
(pardon the aff tag)I like blues, and I feel that blue is the best color to use for casinos – research shows that blue is the colour that people associate with integrity and honesty.
I’m not sure it matters too much about speed of download for a casino homepage. Visitors expect a longer than average download time for these things. It’s more a matter of targeting your design to the type of players you want to attract. I don’t think any of the casinos you mentioned do that at all.
Just by looking at GoldenRiviera and comparing it to VegasUSA or RoxyPalace.com, could you really give me a reason to play at one in preference to the other ? They all look interchangeable. There’s nothing to separate any of them in what is an increasingly crowded marketplace. I think you need a design that focuses strongly on whatever your USP is and is themed around that. Something that stands out from the crowd and definitely doesn’t look like other online casinos.
Originally posted by tryme1
I’m not sure it matters too much about speed of download for a casino homepage. Visitors expect a longer than average download time for these things. It’s more a matter of targeting your design to the type of players you want to attract. I don’t think any of the casinos you mentioned do that at all.Just by looking at GoldenRiviera and comparing it to VegasUSA or RoxyPalace.com, could you really give me a reason to play at one in preference to the other ? They all look interchangeable. There’s nothing to separate any of them in what is an increasingly crowded marketplace. I think you need a design that focuses strongly on whatever your USP is and is themed around that. Something that stands out from the crowd and definitely doesn’t look like other online casinos.
Hmm… very good points you make here tryme1, but then again if you are not going for a nitche then what can you do? Of course you can do a theme to seperate yourself from the rest, but is it nessessary or is it even helpful? Now as I see it the players are looking for a place to play safely and a good bonus plus great games dont hurt
So when you think about it the site maybe does not need to be all flashy and stuff, but it needs to be respectable, reputable, safe, secure, honest and to sum it up – professional. Now most of these issues do not come by over night, but the first thing is to have a website that reflects these things. So does that then mean that one should strip off all the flashy things and make the site more like a corporate site or a sportsbook where it´s all business and no hype?They used to design casinos for branding.
They were distinctive and interesting.
Then everyone (except for CON, and look how they benefitted!) poopooed branding and now all of them look the same – like billboards.
A bunch of undistinguishable conglomerations of squares with some info squeezed in, and no lately the info is disappearing and you look at a big blob of color.
Yuck, and no wonder conversions stink everywhere.
Yes, Neptune stands apart.
Without the PPC traffic around anymore – I wonder how long it will take them to wake up to branding again.
Originally posted by Dominique
They used to design casinos for branding.They were distinctive and interesting.
Then everyone (except for CON, and look how they benefitted!) poopooed branding and now all of them look the same – like billboards.
Hmm.. I have noticed this very same thing myself and it seems many casinos are cutting down the graphics and optimizing it for poor connections and small resolutions. Now if this optimizing didn´t work I think they wouldn´t do it, so the simple box designs must work since we all know it is not the lack of talent or resources that makes these casinos use the simpler designs.
I have many times come across the horrible looking casino sites that actually are quite big and make money, for example I cant stand the design of Slotland – my god it´s awful, it´s like something from the early days of internet, but still people play there and enjoy the games – makes me wonder
To bring a one more issue to the mix, how about those colors? Now the most usual colors must be red and blue, now I think there´s a good reason why these colors are so much in use and the reason is they are soothing, mellow, relaxing colors that make you feel at ease and that is what we want the customer to feel like – right? Now we can go to the other end and use some beach theme with bright yellow colors, but don´t those look pretty cheap and playful? Maybe the kids like those playful colors, but I think serious gamblers dont – what say you?
then again if you are not going for a nitche then what can you do? Of course you can do a theme to seperate yourself from the rest, but is it nessessary or is it even helpful?
It’s not really about ‘going for a niche’ more about, as Dominique says, branding. What you need to do is to assess objectively the strengths of your casino software and hide the weaknesses. If, as an extreme example, you happen to have 40 video poker games with a 200 hand game, then that is something you want to have on your homepage.
If you are using software that very few other casinos are using then you can promote ‘the Mike76 Casino difference’ and make a selling point out of this. You get the idea. You need to create a site with a name that people will remember and associate with the strengths of your product.
…but it needs to be respectable, reputable, safe, secure, honest and to sum it up – professional.
Agreed, but these things aren’t selling points, more a necessity. Audited payouts above 100%…now, that’s a selling point, but safe and secure aren’t.
Colours – well, blue seems to be in fashion at the moment for casino sites and I agree that there must be a reason for it. There are books about the psychology of colour that you might like to read. My gut feeling though is that if everyone else is using blue, you might like to use a different colour scheme. Again, you will create a distinctive impression this way.
Ok, I get the point about the targeting, but the domains I have are more generic but the strong points would be the over 70 games, video poker and progressive jackpots. These are the main features that would suit the package, but the theme and domain are something that I am not so sure about. Heres a quick summary about the situation:
Download casino with 70+ games
Big progressive jackpots
Even 50 hand video poker(total of 15 or so videopoker games with 1,3,10 and 50 hand versions)Domains:
http://www.CasinoRoyalty.com – Well this one is in use at the very moment and players like it, but is there too much of these royal themes?
http://www.VegasHeights.com – This I have just opened e few weeks back, again – a lot of Vegas themes as well.
WinClubCasino.com – Now as I asked about the domains earlier this one was the peoples choice here at CAP – This still maybe the one to use?
MonacoNights.com – This might be a good one for euro players and F1 fans – Hmm… hard to say how this would go with US players…
Maybe these are the ones that are worth mentioning and I guess I will be building the new casino to either Casino Royalty as it has traffic already or WinClubCasino as that is a great optimistic domain with a “hidden” message
I actually prefered MonacoNights as I feel that’s more memorable, though I understand the reasoning behind WinClubCasino as a name.
As for themeing the site, lets’ say you go with WinClubCasino. There’s three elements to this – the ‘win’, the ‘club’ and the ‘casino’. The casino part is self-evident and can take care of it’s self.
The ‘win’ – well, you’ve got progressives that total over $2,100,000 . I’d suggest having the approximate total value of the progressives displayed as a prominent graphic on the homepage with the individual totals underneath.
You could go with an ‘everyone’s a winner at WinClub’ header or something similar above a list of the Gambling Federation promos. They have those Terrific Tuesday and Winning Wednesday promos, so you can feature them heavily.
The ‘club’ element can be stressed by some text about the G-Fed points scheme. All players in the G-Fed points ‘club’ get casino cash that they can use immediately. Plus there is a VipClub – I don’t know much about this personally, but I’m sure Gambling Federation can give you some more info.
Basically, you can use the promos and loyalty points scheme to give visitors the idea of a WinClub where they have the opportunity for big wins and will be treated right as players.
Hope this helps a little and doesn’t come across like I’m telling you what to do
Originally posted by tryme1
Hope this helps a little and doesn’t come across like I’m telling you what to do Well this certainly is very good information and quality reasoning so on the contrary I will have to thank you a lot for the good ideas you have shared. I have been thinking about the on going bonuses and weekly promotions now I just have to find more space for those in the design – maybe I will even hire a agensy to do the design for this time. Now heres a pic of a design that I have done this night:
I suggest you do a poll on which casinos convert best for affs and then while still taking bonus offers into consideration (example is a free money bonus will surely gain more conversions than not) – but compare casinos with same bonuses and see which one design then is getting the better conversions and fashion after that.
make sense?
Originally posted by bb1webs
I suggest you do a poll on which casinos convert best for affs and then while still taking bonus offers into consideration (example is a free money bonus will surely gain more conversions than not) – but compare casinos with same bonuses and see which one design then is getting the better conversions and fashion after that.make sense?
Sure this makes sense, but the fact why some programs convert better than other may depend on whole different things then just the design. The bonus schemes are a totally different deal… now I have never been a “bonus hunter” searching for $10 free or anything like that since the $10 is not gonna make any differense so by giving this free gift of $10 – $15 is it gonna attract the wrong type of players or does it better the real player conversations? I have never truly marketed these free money offers so I dont know anything about the conversions they produce, but maybe someone here knows better
…now as we are talking about designs here I decited to add a link to my new portal design so you can tell me what you think of it. As I previously posted in another thread I have had some difficulties making the portals convert and thus I have now made a new design that you can see at http://www.play2deal.com
Now I tryed to avoid banners and make the site as smooth as possible – dont know if players are gonna like it, but I must say I am pretty happy about the look of things – What´s your opinion?
That design screenshot you posted is good – why don’t you include screenshots of the progressive games with the tickers?
Originally posted by Fergie
That design screenshot you posted is good – why don’t you include screenshots of the progressive games with the tickers?That is something I have not tryed(yet), I have thought about using the progressive icons as those are smaller, but when you use those you have to make room for them and the site might not fit 800×600 anymore or it can become too crowdet if made to fit. Now if you stretch the site by adding more height to it then there´s room for those screenshots, but then there´s some scrolling ahead when using small resolutions. By the way, anyone who has bought a computer resently; Is the factory setup still at 800×600 with those basic PC packages?
Thanks Fergie for the idea… I might just give it a go even though I must then design the layout again. I will probably be posting new pics soon
