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It is better to have the plural but this will vary between SE’s. It is more likely to have more effect on the singular in Yahoo and MSN than in Google which seems to treat plural and singular very seperately, plus it puts more emphasis on individial pages across a domain. So in essence, yes it will help a bit, but ideally you will have pages on your site targeted at the singular version also.
Just to double check would you prefer to own casino.com or casinos.com?
casinos.com
I guess I will have to research the seperate keyword volumes for the plural and singular to be sure.
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