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October 8, 2005 at 12:22 pm #590514AnonymousInactive
I was just doing some basic figues this morning and was wondering what your average income per unique visitor to your sites is?
I’m not looking for your *actual* figures, but some guidance as to what you consider a good return to be. $1, $2, $3, more ?
Simmo!October 9, 2005 at 12:57 am #673990AnonymousInactive
I suspect that you will get a wide range of answers to this question, and it will boil down to how your site is positioned and what marketing tactics you are pursuing as to how you are converting. For example, a generic unique visitor is going to convert differently from a pre-qualified unique visitor. This could be due to where your links are placed, what search terms you are optimizing for, etc. Rank high for “online poker rooms” and your conversions will be better than ranking high for “poker freeroll tournaments”.
That said, I’ve been going by the rule of thumb that 1 unique visitor = $1 in revenue. Our stats seem to track fairly close to that.October 9, 2005 at 8:19 am #673998AnonymousInactivewebber286 wrote:Rank high for “online poker rooms” and your conversions will be better than ranking high for “poker freeroll tournaments”.
That said, I’ve been going by the rule of thumb that 1 unique visitor = $1 in revenue. Our stats seem to track fairly close to that.
Thanks webber. I’m not sure i follow that logic though. In your example, I rank better for “poker freeroll tournaments” across a range of pages and topics and i’ve always worked on the “1 hit per 100 pages is better than 100 hits on 1 page” approach. I’m averaging around $2.50-$3 per “unique” on this approach and i was wondering, while the benefits of spreading your eggs are good in other ways (ie Google Algo changes have less effect), whether this gave a better ROI.
But i guess an even larger effect on this is where your audience comes from. A surfer surfing in from casino.com is probably likely to be twice as valuable as a surfer in from Google i suspect (examples only).October 9, 2005 at 11:13 pm #674029AnonymousInactive
Was just using that as an illustrative example. You seem to have a good handle on keywords though. Was just making the point that people searching for keyword A might have a different goal in mind than someone searching for keyword B.October 10, 2005 at 6:53 am #674053AnonymousInactive
Over the past 6 months my poker targeted parked domains have earned $1.86 per unique visitor.
I’m sure I could earn more than this if I pointed the traffic at a good quality poker portal but that would mean I would have to work :laugh
It would also take some time to get a player base large enough to match the PPC income, some limited testing I’ve done would suggest 6-12 months before my income was back up to what it is now.
I think I could double or triple my income within about a year if I did this (I’d also benefit from additional SE traffic, word of mouth, and the fact I could push the traffic back to PPC once the portal is established) but getting over the serious drop in income in the first month or two is one hell of a barrier to face and I can’t do it at the moment ’cause I’m buying a house.