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That’s a fantastic interview – and it shows that affiliates do need to be further in touch with their player base, then just putting up a site and some banners.
I like what Warren said “whether you’re on CPA or revenue share, either way, you have to think about the player values and how good your operator is at retention”
You want to make sure that your program is working for you, and getting you the best performance from your players.
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