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What Italian players are looking for

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  • #604009

    Learn why Italian players love to play videopoker, videoslots, roulette and scratch cards.. where they gamble and what their expectations are. Some basic but important advice for affiliates marketing into the Italian online casino market. ‘click here for the full article on Brightshare’

    My name is Roberto Primi and I represent Brightshare in the Italian market.

    All Jackpots is now offering multi language Viper software in Italian (and four other main European languages) including videoslot tournaments on Tomb Raider(TM) and Thunderstruck.

    Please email me if you need any assisting in getting into the Italian market and working with All Jackpots Italian –

    Please post all your comments here so we can discuss together with the other members of CAP.



    Hello Robert,

    I guess that we can only really advertise slots, roulette and scratch cards. Microgaming doesn’t really have a lottery product or would keno ring bells with Italian players? After all they are used to low payouts and keno and progressives are two games which offer the possibility of life changing wins.


    Hi Goldfinger

    Keno at the moment is not that popular in Italy, but basically it has all the peculiarities to be interesting for Italian market, since Keno is basically lotteris, and lotteries attract really a lot of people in Italy…the point is that these masses potentially interested in Keno play “offline”: it is just a matter of time for this people to convert to online, and I believe that, when this will happen, Keno will gain a lot in popularity and it will be really lucrative…

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