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You definitely want more than one affiliation. Your player may want to try a different software, or he signs up for your one and doesn’t like it for whatever reason and wants to play somewhere else.
More importantly never consider putting all your eggs in one basket. I have only been in this business about 6 months and have already seem my fair share of rude awakenings from some of the programs. The Party aquiring Empire Poker is a good example, they did whatever the hell they wanted to with complete disregard to the affiliates. Do yourself a favor and diversify, think of it like the stock market, when one property is not doing so hot the other properties have your back. Some properties will do better than others, some properties I have more confidence with them in accurately crediting me all players due, and some properties offer a better commission %, some pay on the 1st day of the month and others seem to have a problem making timely payments. The key is to take all those and factors and many others not listed and find a happy medium in deciding who to give the best exposure.
These are just different business models and they both work.
Personally, I like my freedom and I have a big mouth, I would hate to be limited by developing a dependence on any one program.
With one program, yes, you end up making a higher percentage.
But with many it doesn’t matter if some earnings get cancelled out by winners, so there is a good argument in this.
For me, it’s mostly that I need to stay a free agent.
Simply promoting the casinos who treat their players the right way is the best advice I could give. You want happy players. Players want to be happy. The number of programs is less important.
I agree with the “speard your eggs” philosophy too, but I’d suggest thinking from a player angle rather than an affiliate angle in the first instance.
Everything in moderation…
I wouldn’t recommend you having too many eggs in one basket at the same time don’t spread yourself too thin.
Have say 4 programs which work well for you. If there’s ever a fall out you can still plod on. Also assuming you’re doing well and your affiliate managers knows they’re only getting 1/4 of your business they’ll work harder to keep you happy so they get a bigger slice.
