Website Value Estimate?

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  • #606278
    ben01
    Member

    Hi everyone,

    I hope it’s ok to request this here. I was wondering what my site might be valued at. It’s been in existence since Oct 2006, I acquired it in March of 2007 and it was dead, including the forums.

    I have since rebuilt the site and traffic. In Sep we had $2300 in ad sales. Oct saw $3500 and Nov brought in $4500. Unfortunately I don’t have a steady rate of sales to figure out what is to be expected, but it’s been on the upswing each month so I’m pleased with that.

    We receive anywhere from 75-90 thousand visitors/month and the site is continually growing. Our advertising page at http://www.rakereport.net/advertise.php has some additional details such as google PR3 and so forth.

    So anyway, I’d love to know what my site might be valued at. Please let me know if you require anymore details.

    Anthony
    President
    http://www.RakeReport.net

    #755663
    Anonymous
    Inactive

    multiply your earnings by 12 and that will give you a rough site value.

    #755754
    ben01
    Member
    splinterfree;147111 wrote:
    multiply your earnings by 12 and that will give you a rough site value.

    So essentially I’d need to have a reasonably steady monthly income in order to determine the potential value of the site, as the income levels have not kept a specific pace over a long enough period of time.

    Any idea what kind of timeframe would be needed to show a reasonably steady income?

    And thank you for your response by the way. :)

    #755801
    Anonymous
    Inactive

    I think that in gambling 12 months income is low side if you also give all your accounts with it.

    #755810
    ben01
    Member
    itay;147269 wrote:
    I think that in gambling 12 months income is low side if you also give all your accounts with it.

    I wouldn’t have any accounts, as I’m not an affiliate myself, that would present a conflict-of-interest with advertisers. But thanks for the extra info. :)

    #755860
    biggyg
    Member

    @itay 147269 wrote:

    I think that in gambling 12 months income is low side if you also give all your accounts with it.

    you buying Itay? LOL i think most are paying 3-6 months now.

    #759402
    Anonymous
    Inactive

    This sites revenue is from advertising – not from affiliate accounts. I’d start at 4x revenue and work up from there.

    For me, the value of your site would hinge on the quality and stability of your traffic. I’d have to know where the traffic is coming from. At first glance it seems likely that it isn’t organic considering the SE ranks and likely exposure of the target keywords. Organic traffic is significantly better than most other sources.

    #759405
    biggyg
    Member

    send me the url please?and also the terms of the advertising deals

    #759406
    ben01
    Member
    casinobonusguy;151719 wrote:
    send me the url please?and also the terms of the advertising deals

    Our advertising page is http://www.rakereport.net/advertise.php

    We just released a new promotion that will run throughout this year that is going to be HUGE. We’re giving away a WPT Battle For The Season Pass III prize package.

    Many of my forum members want to play a 10K buyin event, but I figured most players would lack the experience and skill in deep-stacked events like that to do well.

    The prize I’m giving away is valued @ $4,395 and gives the winner:

    -weeklong vacation in the Bahamas
    -training from the pro’s (over 20 pro’s at last years event)
    -entry into multiple tournaments while you’re there
    -grand prize in the deep-stacked 3-day event is a 100K WPT Season Pass
    -Plus 10K cash if you win the deep-stacked event

    I figured that would be a much cooler giveaway for most players. And to keep it fun we’re running a scavenger hunt on our site. There will be two monthly satellite events that are free to play, but you have to complete the scavenger hunt.

    Then the top 4 in each satellite play a one-table monthly semi-final, with the winner there moving on to the October final table to play for the big prize.

    The kicker with the scavenger hunt is that we’ll hide “hidden treasure” images around our site they have to find. This will increase the impressions our advertisers receive (all listings are flat-fee, so there’s no extra charge for increased impressions or clicks)

    Then we also ask questions that can only be answered by visiting our advertisers pages through their banners. So that increases the amount of people who will be directed to our advertisers pages (and thus see an offer they might have missed)

    I’m not selling the site at this time, as I anticipate the promotion this year will increase traffic by 50-100% or more easily.

    AJ
    President
    http://www.RakeReport.net

    #759420
    Anonymous
    Inactive

    I think you would need more than 3 months of revenue to get a decent valuation. Also, if the advertising you are selling has long-term contracts then you can expect the revenue to be more steady, which would look better to a potential buyer. It’s tough to say what the factor is, but somewhere between 12x and 18x of average monthly revenues would seem like a reasonable valuation, especially if you can prove longer term ad purchases and a reasonable expectation that those contracts would renew. And of course as said before some expectation that traffic would continue as it is or better.

    #759422
    ben01
    Member
    webber286;151740 wrote:
    I think you would need more than 3 months of revenue to get a decent valuation. Also, if the advertising you are selling has long-term contracts then you can expect the revenue to be more steady, which would look better to a potential buyer. It’s tough to say what the factor is, but somewhere between 12x and 18x of average monthly revenues would seem like a reasonable valuation, especially if you can prove longer term ad purchases and a reasonable expectation that those contracts would renew. And of course as said before some expectation that traffic would continue as it is or better.

    Thanks for chiming in. The 3-months details that were mentioned were not our only revenue, just the upward trend we were experiencing.

    We also had been using a front-page bidding process initially but have since switched to flat-fee listings. We also offer 3-month discounts and 1-year purchases in some instances as well. Still trying out new options to see what is best.

    I expect with our WPT promotion to adjust the prices within a month or two, due to increased traffic. So we only have one 1-yr purchase available, all others max at 3-months to prevent cutting our potential future profit short.

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