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December 14, 2006 at 3:57 pm #599447AnonymousInactive
Hi Everyone,
As some of you may already know, Vegas Splendido has undergone a name modification and is now known as Casino Splendido.
There are a few reasons for this:
1. Consolidation of the Splendido brand – the casino now has the same name in both French and English markets…and soon to be Italian (you’ll recall the French version was launched as “Casino Splendido”)
2. Extensive market research revealed that the name Casino Splendido:i. Has a much wider appeal across the markets it’s promoted in
ii. Is easier to identify as a casino
iii. Is easier to spellPlease note the following:
– Casino Splendido and Vegas Splendido are one and the same casino,
nothing except the name has been modified.
– Both Old and New Players will still play seamlessly at the casino and this
name modification will not affect your existing revenue streams from
players at the casino.
– All creative both old and new will still direct to the casino site.
– All tracking will still work and be directed to the casino site.Just so you know :thumbsup:
If you have any questions, please don’t hesitate to contact me!
Thanks,
Nicole
December 15, 2006 at 6:28 am #718922AnonymousInactiveI agree with everything except I think Vegas is easier to spell than Casino, and it only takes one hand, just my $0.03.:tongue:
December 15, 2006 at 7:08 am #718923AnonymousInactiveHi Nauti Kitten,
Thanks for the post!
With regard to the spelling it’s not actually the word “Vegas” that’s been giving people problems, it’s been the double “s” in the word “vegassplendido” that we’ve found is confusing to some…you’ll be surprised at how many spell it with one “s”. So it made sense to pick something not ending in “s” this time around :wink-wink
Chat to you soon.
Nicole.
December 15, 2006 at 2:47 pm #718962AnonymousInactiveroxymanager wrote:Hi Nauti Kitten,Thanks for the post!
With regard to the spelling it’s not actually the word “Vegas” that’s been giving people problems, it’s been the double “s” in the word “vegassplendido” that we’ve found is confusing to some…you’ll be surprised at how many spell it with one “s”. So it made sense to pick something not ending in “s” this time around :wink-wink
Chat to you soon.
Nicole.
Since I’m bored and slap happy from lack of sleep how about:
iv. It rhymes
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