- This topic is empty.
-
Posts
-
ummm where do we as affiliates stand with this?
Great question B!
I’m not too concerned about this. This law is meant to be applied to online casino operators, and I believe it applies mainly to TV, newspaper, and billboard advertising. Affiliates probably have little to worry about at this point.
Engineer wrote:I’m not too concerned about this. This law is meant to be applied to online casino operators, and I believe it applies mainly to TV, newspaper, and billboard advertising. Affiliates probably have little to worry about at this point.That’s how I would imagine it would operate also.
This is basically what regulation means. Only legit operators may advertise their casinos.
It sounds to me like if you just advertise approved online operators it will be okay. Given what I’ve seen from a lot of offshore sites over the last couple of months, I don’t blame them for having this rule. It’s to protect the consumer from fly by nights taking off with their money.
Yes, UK is fair country. They will embrass online gambling but want a regulated environment, with a legal support. So, they did not say, eveybody is welcome, but everybody that wants to stick to rules that will provide a safe gambling environment to gamblers, is welcome.
That’s correct, and that is legalization. Otherwise it would be anarchy. what we have in US is protectionism.
It might negatively impact affiliates who do PPC on uk search engines such as espotting or overture uk.
Other than that I dont think much will change.
The UK already has fairly strict terms on offline advertising: you can’t advertise bonuses or play on the fact people can “win” etc etc. I’m pretty sure that this is aimed at offline advertising but would probably strictly also apply to advertising on 3rd party UK company websites (ie: banners on Amazon etc), and it would apply to anyone, operators, affiliates etc who advertise offline.
It’s a pretty sensible move and the first real step towards proper regulation IMO.
