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Hi Domino, my strategy is a bit looser I guess then yours.
I target casino games, and go after smaller terms to do with casinos, and gambling.
Much easier then targeting big terms.
Unless you have very deep pockets, it is best to concentrate on long tail terms and lots of them. As they convert better anyhow.
For me, I am only concerned with my rankings in google.co.uk, if I rank in the others then that is a bonus.
I got for a myriad of long tail terms, and one or two big terms.
Having ranked as high as #3 for online casinos in google.co.uk and currently sitting at #6, i can tell you now, that the non plural term ie online casino gets a lot more traffic than then plural version.
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