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The Death of the Small Affiliate – Google & USA gaming ?

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  • #829346
    gokken
    Member

    Personally I think we’ve all kinda shot ourselves in the foot by loading all our Eggs into Google. Webmaster Tools, Analytics, the list goes on for Google but have these freebies to help webmasters/affiliates really be Trojan horses? I’m starting to wonder.

    I’ve got one site that held over 6K in uniques a month, with 1000’s of long tails which also had decent, useful information all but drop from page one of Google, to the point where it’s getting only 1.9K traffic a month now. What’s more frustrating are the sites which now hold the high serps in these key phrases. If I take a look around, most have no original content and are in a way glorified doorway pages for the likes of Spin Palace Group.

    Especially bewildering as Google claim it’s cleaning these sites up. Yet they’re ranking far better than site which actually meet the so called “Google site recommendations”.

    Cheers

    Dave

    #829355
    TTrevor
    Member

    Well Google’s Adwords profit rises while they still have the same amount of the market in users and traffic. Simply by cutting off the affiliate and make companies put more money on Google Adwords instead.

    Sent from my iPad using Tapatalk HD

    #829356
    gokken
    Member

    @Flairmaster 246349 wrote:

    Well Google’s Adwords profit rises while they still have the same amount of the market in users and traffic. Simply by cutting off the affiliate and make companies put more money on Google Adwords instead.

    Given what’s transpired so far, your probably not too far from the right answer, still this kinda of forced redundancy stinks if that’s what it is.

    #829360

    I do wonder that as a new affiliate, how are we supposed to compete. Is it too late?

    I send campaigns to my opt in database and the delivery/open rates are dire. It seems the ESPs are getting stricter by the day and yet my emails comply with all their suggestions. But the very mention of casino, bingo, sports, poker or anything to do with gambling is automatically bundled into the same category.

    I see even big operators emails go to my junk folder even though I’ve opted into receiving their emails.

    I’m currently having trouble creating a facebook ad when I have already created similar ads. There is nobody to speak to and I am concerned it’s going to be £10k a month spend etc.

    I notice SuperFreeBingo ads always on my Facebook and have compared our site to theirs to see if there is anything we aren’t doing correctly. I’m at my wits end.

    #829361
    Anonymous
    Inactive

    For the past several months I have been researching the #1 position where I had been #1 previously. I have followed Googles recomendations on keyword and keyword phrases. These neww sites I have viewed the source and many of them the keyword doesn’t show in any of the code. I’m am building a new site and I don’t think I will link it to google webmaster tools and see what happens.

    #829363
    gokken
    Member

    @titus 246357 wrote:

    For the past several months I have been researching the #1 position where I had been #1 previously. I have followed Googles recomendations on keyword and keyword phrases. These neww sites I have viewed the source and many of them the keyword doesn’t show in any of the code.

    cloaking was something which had been used in the past. Effectively the pages served to Google and SE’s were highly optimised, while the pages served to site visitors were not. Don’t quote me on this but I was under the impression Google outlawed this years ago. Though given Penguin/Panda and what’s transpired lately, who can really believe anything Google say these days, given, a high % of affiliates within our industry are going hungry.

    @titus 246357 wrote:

    I’m am building a new site and I don’t think I will link it to google webmaster tools and see what happens.

    Thinking outside the box is always a good thing, especially when one is not sure if the information/feedback they’re receiving, in this case from Google, is Kosher.

    I have a couple of domains registered in 1999, never used before, think I might give your idea a go, an A/B test so to speak.

    I also wanted to add about the Facebook article. Does it seem strange to anyone else that Google has been pushing the importance of social media but, going on the FB article, this social media site has been purported as holding Fan pages within the gaming industry to ransom. Are we going to see Twitter follow a similar path?

    Effectively making it impossible for the small affiliate to gain social media coverage!

    Again, don’t quote me on this, but I heard rumours a while back that Google had some stake in Facebook. Of course it was strongly denied by both parties. But, given the current status quo regarding the OP and the FB article, it has got to make you wonder, huh?

    Cheers

    Dave

Viewing 6 posts - 1 through 6 (of 6 total)