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PANEL: White Hat SEO vs Black Hat SEO: Trends, Techniques, Strategies and Suggestions
Panelists now include, Jason Duke, Director of Strange Logic, Bob Rains, Director of Online Marketing at Everest Poker, “Mediadonis”, Affiliate and Itay Paz, CEO/Webmaster of B4Playing.
This session will be co-moderated by Marc Lesnick, the Conference Organizer & “Dominique”, Webmaster of Games & Casino.
To view the full agenda, please visit:
http://www.casinoaffiliateconvention.com/agenda-amsterdam-2007.php
Itay Paz, CEO/Webmaster of B4Playing
Can you tell us more about this person? Has he ever worked for Cpays.com in the past?
Is xxxhttp://www.b4playing.com his website?
No, this is a different Itay….not the Casino Pays one.
Would have been quite interesting to have Casino Pays sitting there…..
Wouldn’t it?:bigsmile:
maybe it would yah:)
seen from blackhat point of view?hey Guys,
Itay Paz here, I am in the industry for the last 5.5 years and since day 1 I was mistaken to be Itay from C,Pay. Well, I am Israeli but I am not him. I was a webmaster for the last 5 years and now I am working on a new innovative affiliation company.
My expertise is SEO (both white and black). I am one of the 2 founders of WIDS (Webmasters In the Dead Sea), a BH SEO exclusive gathering (which we are planning to do it again in the next few months).
I invite you guys to talk to me at the CAC, I will be there from the 2nd until the 6th.
Itay
The best search engine optimization techniques are hard to come by. This is because search engines make it a priority to constantly change the structure of their optimization strategy. Just when you thought you had search engine optimization all figured out, you discover that your technique isn’t cutting it anymore. Why? Because search engines like Google and Yahoo are continuously reworking their optimization structure. What’s their reason? To stop search engine spam and the inflation of artificial links. The goal of a search engine such as Google is to provide internet users with the best searching service. In order to achieve this aim, they will score websites by determining their “freshness”. Freshness can be determined by some of the following factors: * how frequent the website changes* The actual amount of change a webpage undergoes* An anchor text update or change* The number of new links featured on websites that are not really trusted. A website that isn’t trusted much is one that may feature far too many affiliate links on a single webpage. So what does all of this mean to your website? It means that search engines are scoring and ranking your web pages based on certain criteria. Therefore, the best search engine optimization strategies you can apply to your website are the following: * Ensure your page is reliable so it isn’t mistaken for spam. You can do this by making sure it:§ Has a theme (always stick to your theme even when you change or update your site)§ Is filled with relevant information§ Has consistency * Maintain consistency with your theme – if you intend to change multiple pages on your site do so over a period of time instead of all at once. You should also continue to use the original keywords you used for each page. * Know how your keywords generate results – find out if the keywords you use for your website generate results based on static or fresh searches. Always update your website with this in mind. * Is your mail server listed? – If your mail server is listed this could cause ranking issues in the Google search engine. * Secure a credible host – One of the best ways to promote your site is to use a trust worthy web host. As you can see, the ever evolving seo ranking systems can sometimes make it difficult for you to achieve the top spot you are after. Thus, if you are encountering seo problems, it’s time to up your research and keep your site as fresh as possible.
