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We tried a few campaigns on Sina.com , but nothing worthwhile came out of it.
China’s a pretty difficult market to tap into, we’ve organically grown our Asian users to around 7% of all visitors.
Go slowly on the Asian market. It will happen at some point but now there are still a few teething problems. And if you don’t have good, localized content, don’t bother, they won’t read the English sites.
I am the gambling content provider for Sina – so I know I can speak with some authority there LOL.
I purchased a translation for some chinese search engine and a listing some 3 years ago. I can’t remember who and where.
I had no idea what I was doing at the time – lol. But I thought I’d pull in some international visitors and bought into various engines worldwide.
I have no idea if they convert into casino players or whether they just play free games, but I have had a steady if small flow of chinese visitors ever since.
Either the listing is still out there or they are very loyal.
