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Well, let’s say a person is searching in Canada using google. ca, your site is hosted in Canada, you will probably be higher in search than if the person in Canada uses google .com
So I would say it has a lot to do where the you are hosted
Plus if your site is included in all of googles indexes or not
for example I’m number 3 for search for “skadjfhpsijdhf” (no quotes) on .ca but nowhere on .com
If you are horse a gambling portal I don’t think you should be hosted in the US – I’ve been kicked off hosting sites
hope that helps
Location of your server is a part of the equation and it is not the most important part. I have successfully been in the top 5 in the US for Custom Programming even though at the time my server was based in Denmark, I have just relocated that site to Amazon in the US last week, I will let you know if that has any effect on the rankings.
Other important factors are page load, bounce rate, content, domain age and the length of the domain registration and obviously incoming links.
I did some research about a year ago and found that in various Western European markets the average of local hosted sites among first SERP ranked sites for prominent poker keywords is a little less than 30%… Granted it was a year ago, but you can certainly say that you can rank high enough without hosting locally.
The way I handle it is whenever I think a site merits a VPS server of its own – I make sure it’s a local-market VPS host. It certainly doesn’t hurt having your sites hosted locally and will most likely improve in benefits either by faster loading time or increase in geo-oriented searches.
@Omer 3D Poker 230800 wrote:
I make sure it’s a local-market VPS host. It certainly doesn’t hurt having your sites hosted locally and will most likely improve in benefits either by faster loading time or increase in geo-oriented searches.
Definitely host on server located where you want to rank, makes things that much easier on yourself. Make sure its actually hosted where you want. Like some .co.uk server companies might have servers all over europe etc.
@rabbithunter 230855 wrote:
Definitely host on server located where you want to rank, makes things that much easier on yourself. Make sure its actually hosted where you want. Like some .co.uk server companies might have servers all over europe etc.
Very True-Good answer.
Guys, no doubt it would be ideal to host every website in the target-market country. But lets say you have a few dozen sites intended for around 10 countries. Some make a lot of money and some less. Those circumstances might force you to prioritise where you spend your money. Life is not black & white, so while the concept of local hosting is true in theory, I’m sure most of you multi-market affiliates are compromising here and there (like me).
And again – it is a proven fact that you don’t HAVE TO host locally in order to rank in the top results.
I feel that your country tld is more important than server location. I have two country specific tld websites that are hosted in a different country. They appear higher in Googles country specific SERPS compared to Google.com.
@ixian 230991 wrote:
I feel that your country tld is more important than server location
100% correct!
Just use the google webmaster central, and point to the location you wish to be searched on primarily
+1 server location is important. Have had US facing sites, strongly optimized for the US with no mention of Canada rank far better on Google.ca than Google.com.
