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I use main
tags, H1, H2, alt text, link title tags, and the <strong> tag occasionally (because I believe the </strong><strong> tag is better than the <b> tag).</p> <blockquote><p>For VERY competetive terms, both MSN and Google had a site listed at number 1 with NO HEADER TAGS! No H1, H2, H3, etc.</p></blockquote> <p>It could be that this site is #1 due to a huge number of inbound links.</p> <p>My theory is that each page is ranked based on a variety of factors, and each factor earns “points” toward the overall ranking value.</p> <p>For example, a page might get 2 points for using relevant H1 tags, 2 points for using title tags, 2 points for having a keyword density of exactly 15%, and 2 points for having 5 inbound links. But, if this page had, say, 100 inbound links, maybe it would have received 10 points instead of 2, for that specific factor.</p> <p>So, based on my example, a page could have no H1 tags (0 points), no title tags (0 points), and a keyword density of 1% (0 points), but if it has 100 inbound links, it still could earn a higher score than the page with the H1, title, etc.</p> <p>What I would give to have a look at the real, working algorithm….. :highflyer</b></strong> Engineer wrote:My theory is that each page is ranked based on a variety of factors, and each factor earns “points” toward the overall ranking value.Yep!!!
And google makes is almost impossible for you to identify all the factors. And they change them. And they purposefully confuse you.
Why?
Because search engines don’t like SEO. They want to keep you guessing. When too many people figure something out, be sure that it will change.
Interesting.. And, that makes some sense.
However, I can certainly change around my site and rank much higher than sites with more inbound links.
I would love to run a test (and maybe I will):
Create 5 pages (linked from homepage – same keywords):
1. Page with my typical SEO
2. Page with no header tags at all, but with a proper title
3. Page with no images, but with my typical SEO
4. Page with no images, but more like #2
5. Page with keywords throughout images alt tags, once in each paragraph, boldened several times, and titled.
I’d like to see what happens. It just seems strange to me that I saw several sites like that. Yes, they had quite a few inbound links and were very recognizable sites, but still seems odd that they were ranked so much higher.
I think on page factors have little weighting. They are too easy to abuse. Saying that the only on page I do is a title tag, meta tags, and having the keyword repeated several times on a website.
I once saw a pharmacy website ranking #1 for casinos on yahoo. The webmaster must have confused the two websites that he was blog spamming. That kind of gave me a clue that most of the weight is given to inbound links.
Is that a relatively recent site that you noticed? I ask because Google’s latest algo update was supposed to reduce the value of different type of links (acc’d to speculators)
I would rather not spam links just to rank higher. Not my thing. I’d prefer to figure out how to make my site(s) more SE friendly instead.
It was last year and on yahoo. I’m sure that onpage has some weight. But what I think happens is the search engine finds a page and marks it as important for the keyword. It then looks at external factors (inbound links) to see which website is considered important by the rest of the internet.
I throw in my 2 cents I don’t use H tags at all. My sites all rank good for serps, usually in the top ten. Probably has something to do with luck. greek39
