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I believe this is Googles/matt cutts latest video on the subject
Why do paid links violate Google's guidelines while other ads don't? – YouTube
They are punishing sites that sell “Do Follow” links to boost the PR or serps of the buying site. Buying and selling “no follow” links is fine.. so they say.
@societyofslots 250133 wrote:
Yes but how can google tell if you sold a link or gave it freely as a resource.. ??
A. they cant.
B. They can some of the time
there are several ways remember they are big brother .
If the site that is “giving/selling” the link is featured on a well known ad selling site like text-link-ads, then they might assume the worst. Also if the “selling” site is adding and removing a lot of links on a regular basis, then that might ring some alarm bells. I’ve also heard that they don’t immediately give full credit to links. There is some sort of waiting period before any value is given to the link. The reasoning behind it is that paid ads usually aren’t permanent and expire a few weeks/months after they appear.
@byebyebaby 250145 wrote:
From what I read I shouldn’t be worried about a couple of sold links.
nope not at all
I must admit I do tend to ignore advertising approaches made from gmail accounts. Perhaps I am just paranoid!
Realistically there are probably some patterns/systems by which they look out for non-natural links. And there are likely to be many sites that are blacklisted for being very blatant (and high volume). But most of the rest is going to go unnoticed. Quality/Relevant in-content links (at a low volume) are probably the best way to go.
Bye Bye Baby you are going to Google Hell! I am just joking.
Brian
