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Ive been using several RSS feeds on my website for about 6 months now. The RSS feeds probably generate about 5 to 10 extra hits a day from google. Ive heard that RSS feeds are bad for google to but so far all is good. I do add my own content to the RSS though which changes it a little so maybe a direct unchanged RSS feed might be frowned upon by google, im not sure…

[Anonymous]

The key is to ensure the content from an RSS or external feed only forms a part of your page, especially if it is a popular feed that is likely to crop up on a lot of other sites.

All things in moderation is the key. If you form a page entirely from a feed, with no modification and no other unique content, you are unlikely to rank that page. It shouldn’t affect other pages on your site. If you do what Sonic does, add your own stuff into the feed to make it a bit more unique, or mix the items up a bit, perhaps only show selected items, this is a good move. If you have lots of other unique content on your page, then a small feed of a few items can actually be beneficial in that it is showing freshness when the search engines come round.

Google wants websites to be offering the visitor the answers to their questions, but think of this in an “overall” context. Unfortunately, Google’s algos are far from perfect, but logically, if the page brings together useful information from different sources and the user can get everything he needs to satisfy his query, ultimately it is likely you will be rewarded for that.

One other thing you want to watch for is the fact that many feeds will come with a backlink built in, or a requirement to add one. This too can actually be a good or bad thing. If the link is to a quality site, on your topic, or a page relevant to your topic, that too can benefit you. If however it’s some 2-bit site, in a “bad neighbourhood” (spammer heaven for example) or right off your topic, then that’s a bad thing. So pick your feeds carefully.

Don’t think backlinks are bad – they can be quite the opposite if you choose who you link to carefully!

So my take: RSS/XML feeds can be very beneficial, if used sensibly to form a part of the whole.

[Vdpcevnj]

Simmo has hit the nail on the head, so wont bother repeating what he has said.

I will however give some examples of RSS feeds you may (or may not) find interesting:

We have a batch of them that can be seen here http://www.pageflakes.com/paddypower/

or here
http://blog.paddypower.com/index.php/2008/04/02/rss-really-simple-content-sharing/

Cheers

Fintan

[Anonymous]

Just to add a “good use” example. Search in G for “online casinos”. In the top 3 is onlinecasinosuite.com. Lots of good unique content and scroll down to the bottom – a nice news feed. A great example of how a feed should compliment unique content and can clearly not hinder, possibly even assist with, rankings.

[Vdpcevnj]

In terms of pure style I’d nominate
http://www.jackpotgraphs.com/

[Scratch2Cash]

wow great stuff guys. Tower affiliates are about to release a rss feed feature – anything special anyone would like to see as content – other then the obvious?
Tournaments/freerolls
bonus changes or new bonus
newsletters?
wsop winners?

Would like some feedback

[triplecrown]

another thing you can do is to use Yahoo Pipes as a means of integrating different feeds and filtering for specific niche keywords. That will give your RSS feed a uniqueness and relevance that should help your SERPS.

[Anonymous]

Fintan,

are PP feeds available via your program (containing affiliate IDs) ?

Thanks

@fintan 162029 wrote:

Simmo has hit the nail on the head, so wont bother repeating what he has said.

I will however give some examples of RSS feeds you may (or may not) find interesting:

We have a batch of them that can be seen here http://www.pageflakes.com/paddypower/

or here
http://blog.paddypower.com/index.php/2008/04/02/rss-really-simple-content-sharing/

Cheers

Fintan

[Vdpcevnj]

Hi Star

The chap who looks after RSS feeds here in Paddy Towers is currently working on a how-to guide for adding aff ids to our RSS feeds.

If you drop me an email / pm I will send it onto to you.

Cheers
Fintan

[Vdpcevnj]

Just a quick update regarding RSS feeds

All 9 of the paddy power rss feeds are now available via affcaff
(thanks to andy at affcaff and simmo for getting us set-up)

We are also sending out an update via our newsletter next week on how to add rss feeds to your site with your aff id via javascript or php

Cheers

Fintan

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