- This topic is empty.
-
Posts
-
i do ok with referback… this month is no different… not the top performer… but far from the worst… (i’m not talking about any crazy amounts here)
there has been issues brought up with referback since i joined this board… few years ago by now… when the board was running on older software…
i think they are ok… treat them well and they will treat you well…
maybe i’m wrong…
happy holidays everyone
Captain wrote:Hey Everyone,
Ever since July revenues have steadly dropped while other casino groups have risen in revenue, some with less traffic.
I’m having that trend too. The decline started when Belle Rock started.I had an interesting chat with an affiliate program manager the other day who will remain anonymous. But she said that basically the US player market had become saturated and that growth was in decline in that area and the UK, Asian and European markets were the growth areas – along with Poker in a big way.
So with regards to this thread & ReferBack, I would assume if the above is indeed a trend, that if you are promoting mainly to US players for the Belle Rock casinos, or any other group that have a high-profile and been around a while, chances are that most US players have been there, seen it, done it and only the newer casinos are likely to really show marked improvement in that area.
Would explain at least part of any fall in signups i would guess.
Cheers
Simmo!
Simmo! wrote:So with regards to this thread & ReferBack, I would assume if the above is indeed a trend, that if you are promoting mainly to US players for the Belle Rock casinos, or any other group that have a high-profile and been around a while, chances are that most US players have been there, seen it, done it and only the newer casinos are likely to really show marked improvement in that area.
Simmo!I agree. I believe that the older, more established casinos do continue to draw players back into the fold periodically, so the older affiliates do continue to benefit from players acquired years ago, but the newer affiliates, who are likely sending these players, back to the older casinos, see nothing but a download in their stats.
This affects a lot of the older, established places, like the Belle Rock Casinos, Peak Casinos, Casino Rewards, Fortune, Cassava etc. etc. etc.
I personally think it accounts for a whole lot of the problems people complain about regarding conversions with these older, reputable and established programs and casinos. Those who periodically add new properties do better.
I have been thinking about this for some time now and haven’t come up with any ideas for any type solution yet. It appears these casino groups have little choice but to spend all the money and effort on introducing brand new casinos periodically. These are almost guaranteed to make money – at least for a time.
It doesn’t explain why the casinos cant retain players. It also doesn’t explain the seeming $5 player value i seem to get, nor why so many players bother to visit the site and dont convert.
For argument’s sake, not because I am necessarily convinced, I am going to answer. But I am starting to think the industry has reached a point of saturation and these points are some of the results, because:
It doesn’t explain why the casinos cant retain players
There is always a bigger and better bonus. I have a newsletter and my site is 60% repeat visitors. I can track what many of my players do to a point. They follow the money – as in follow the new bonuses. They are not bonus hunters – they do deposit and play good honest amounts and don’t quit just because wagering requirements are fulfilled. But they will go to where they can have the biggest bankroll, and you can’t blame them. So periodically they hop around. I try to keep them hopping between my programs ….
It also doesn’t explain the seeming $5 player value i seem to get
I get these values mostly from free money offers. Deposit $20, get $20 free. Or, even worse, get $20 free, no purchase necessary. These things used to work to draw players in, but they have become so plentiful that we are practically educating and raising bonus hunters.
nor why so many players bother to visit the site and dont convert.
Maybe they already played there some time ago, saw the banner at your place, remembered the casino and thought to try it again. Someone else’s player going through your site. This is some of it. But I also think they just shop around a lot more, for more games, better bonuses, and if they visit any player boards at all, better wagering requirements. Or the casino just feels right or wrong to the person – they do or don’t like the color etc. Casino fronts have become so generic, they hardly fascinate anyone anymore. Most look like billboards. So many to choose from, why not surf a little and find something that appeals to you?
As far as older casinos and US markets. I don’t agree with this totally. Since some of the oldest casino groups are converting very well and have excellent player retention. It may not be as easy but there is room for growth.
Sure the US market has been hit hard for a long time, but you always have new gamblers. As more and more US people get computers and are on the net ( with faster internet connections as well ), there is always room for growth. How many people everyday turn of age to gamble? How many middle age people are first time computer users?
Plus the fact each year people feel more secure about spending money online and using credit cards, etc. Which has been a big fear for many US people.
I agree with Krystall on this one. With many years of player build up, why are revenues tanking at Refer Back? Why? December has been a record month overall and that is unusall in it’s self. December in past years was one of my weakest months of the year. What has happened to the thousands of players that many of us have brought Refer Back? What? Where did they disappear to? Where?
I think dominique has a good argument, but this argument is for the industry in general. When it comes to a specific program it should not affect that program more than any other program. Captain Cook’s is as well known as any gaming club property but I still have players playing from the year 2000 and earning me solid income. Meanwhile I have 2 players that are still playing at a referback property. The player retention is non-existent, either that or we are getting shaved. Considering all the resources this company has such as the Cool Hand magazine we should not be experiencing this. I dont exagerate when I state that I dont make money. These are my stats from november, with any other property i would have earned at least 5k… especially considering the number of old players I have.
Number of visits: 330
[Visits to ReferBack = 107]
Number of downloads: 8
Number of Guest accounts: 1
Number of Real accounts: 2
Number of new Real accounts Purchasing: 0
Total number of purchasing accounts: 525
Number of Active Real Accounts (New & Old): 2
Number of Closed real accounts: 0
Commission from new Real accounts Purchasing $: 0
Current balance $
(20% of nett revenue): 68How do they not manage to get 1 player from 330 targetted hits? How do 525 players earn me a whopping $68?
I can only compare the downfall of this program to what Casino Coins experienced. At least casino coins had the excuse of switching to inferior software. Meanwhile referback properties have all of the latest microgaming games.
Simmo! wrote:I had an interesting chat with an affiliate program manager the other day who will remain anonymous. But she said that basically the US player market had become saturated and that growth was in decline in that area and the UK, Asian and European markets were the growth areas – along with Poker in a big way.So with regards to this thread & ReferBack, I would assume if the above is indeed a trend, that if you are promoting mainly to US players for the Belle Rock casinos, or any other group that have a high-profile and been around a while, chances are that most US players have been there, seen it, done it and only the newer casinos are likely to really show marked improvement in that area.
Would explain at least part of any fall in signups i would guess.
Cheers
Simmo!
I have no problems with signups, the problem is player value.
I can get players at RB too, but player value is not good, plus the old players disappearing. However when you talk to RB they say they have the best player value. So why don’t we see it?
antoine
It takes me about 600 to 700 targeted hits to RB to get a purchasing player.The best player value?
My player value at ReferBack is less than $50. On other programs its over $500. And thats not 1 or 2 players i’m talking about – I have over 700 total players at ReferBack.
June 2004
Number of visits: 3,819
Number of downloads: 1,260
Number of Guest accounts: 170
Number of Real accounts: 133
Number of new Real accounts Purchasing: 25
Total number of purchasing accounts: 974
Number of Active Real Accounts (New & Old): 71
Number of Closed real accounts: 8
Commission from new Real accounts Purchasing $: 1,371
Current balance $
(35% of nett revenue): 13,092Dec 2004
Number of visits: 6,038
[Visits to ReferBack = 120]
Number of downloads: 202
Number of Guest accounts: 97
Number of Real accounts: 116
Number of new Real accounts Purchasing: 12
Total number of purchasing accounts: 1,043
Number of Active Real Accounts (New & Old): 71
Number of Closed real accounts: 4
Commission from new Real accounts Purchasing $: 87
Current balance $
(25% of nett revenue): 895What’s wrong with this picture? :Cry:
playsafe wrote:The best player value?My player value at ReferBack is less than $50. On other programs its over $500. And thats not 1 or 2 players i’m talking about – I have over 700 total players at ReferBack.
I am seeing about the same thing there.
Is that 700 total players or active players? I have just under 200 active players with less than $50 player value.
