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The design is clean, but I would put more than one casino on the front page personally as you want to provide visitors with variation. Maybe 4 or 5 and cut down the amount of text. In my opinion, best to have one paragraph of text and then link it through to a fuller review on a sub-page.
I’d also bear this in mind: you probably have one chance to convert a visitor into a player. If all your reviews state how good a casino is, it doesn’t really give them anything to make a choice from. I would state areas where a casino falls down so that the punter has as much info as possible to make a decision while they are on your site. If you say “great great great” and then they go there and find (for example) cashouts are slow, or support is rubbish ,or they don’t accept players from his/her State, they will probably move on and you’ve already lost them.
A bit of honesty goes a long way and also encourages loyalty. In the days before I was an affiliate and principally a player, I preferred reviews from people that had obviously played there and knew the good and the bad.
Online gaming takes on a fresh new dimension at King Neptune’s Casino, where exhilarating entertainment and thrilling wins are always on the horizon.
No offence, but players will probably see that for what it is. A sales pitch (he says, politely
).So the design: fine. The content: needs some work IMO.
Just my $0.02
Thanks Simmo, your advice is much appreciated. I agree with it all :wink-wink
I’ve been working on the design so much that the content could sure do with some working on, along with the great great great reviews which are the templates from the affiliates themselves! Original content will help me also with Google I am sure!
I’m maybe thinking of doing a rating for each casino, like 5 sub categories such as graphics, customer service, deposit and withdrawal methods etc, and have a ‘star rating’ out of 5.
Haha, yes, my King Neptune’s sale pitch is certainly that!
Off I go to work!!!
Thanks again Simmo!
