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i was thinking of that too. I would imagine it would convert if the page they land on is linking to the casino…after all they are looking for the casino.
Not sure about conversions if they look for one casino but are displayed banners for another casino. Perhaps if it was a cool bonus
A good review page will automatically have a decent keyword density on the casino name. If you then target another aspect and up the density on that you can rank well for keyword combinations that include the casino name eg ‘Big casino customer support’
If visitors are then directed to a focused review, it can help to increase conversions.
Agreed – if you type in the name of a Casino/Poker operator into Google, you will find affiliate sites reviewing that particular Casino/Poker operator.
All in all, the person searching has more choice as to what he/she reads – if they went straight to the operator, they might not get the whole truth because no operator will display anything bad about themselves.
before talking about conversion,
it is very hard to rank well,
the competition is so keen
