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Impressions can be miscounted if they are cached by the players PC’s.
Most IE users run a local cache on their PC to speed up browsing and if an image location has been seen before then the browser may use a local copy rather than pull it from the server.
This would mean a highly exposed property (of the exact banner) could be cached frequently by returning users … especially if the banners are displayed at the top of EVERY forum page (for instance).
Although why one company would be noticably different from another is debateable – if they have exactly the same exposure.
(just an idea).
:huh2:well, if there are banners on a page.. there are titan banners.. So Titan really has more exposure than anyone else.. I’d say that Titan and Absolute are good comparisons on my site, where you find one, you find the other..
But their stats say deffinately not! lol
Thnx for the reply Gooner!
Cathy
