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Really depends on a lot of factors :
-which software
-license jurisdiction
-customer support
-attitude
-brandname
etcusually we see the new US faced brands struggling to survive, very risky to lose all referrerd players while the owners can use these leads again.
about aggressive commission deals :
these are short term gains that destroy the business and stimulates greed amongst both programs and affiliates.
we all know a 25% rev.share on guaranteed real net sales are best for both, anything higher will lead to ways of shaving our earnings either by cross promotion and or untagging players or simply alter the stats regarding real deposits etc.
@Inspiration 248006 wrote:
Really depends on a lot of factors :
-which software
-license jurisdiction
-customer support
-attitude
-brandname
etcAgreed – but how about difference in attitude, customer support, etc. between newer and established brands? Have you noticed any difference there? Of course software and brand name are what they are, but I’m thinking there might be things like this that are consistently good/bad about each.
Any thoughts?
@Arjun 248007 wrote:
Agreed – but how about difference in attitude, customer support, etc. between newer and established brands? Have you noticed any difference there? Of course software and brand name are what they are, but I’m thinking there might be things like this that are consistently good/bad about each.
Any thoughts?
new brands IMO are more agrressive towards a player and this can be risky.
one needs to learn how to cater their guests.I look at the team behind the brand as well.
If I see a team of people I recognise, I know that my players are going to be serviced correctly. eg… getting them to signup is the first step, but is there a team there to make sure they give the player every chance to deposit.
Also retention – you want to make sure there is a promo system in place to retain players and keep them active.
They last thing you want is sending players, and then not being retained or bonuses, or pushed to deposit and play.
New Casinos – pro: players are not as likely to already have an account there. Con: A lot of new casinos don’t make it. Ofc if you work on CPA this point is irrelevant but most of us don’t
@Arjun 248007 wrote:
but how about difference in attitude, customer support, etc. between newer and established brands?
Take 32Red for instance.
They have their collective act together.Any customer contacting 32Red support are attended to there and then. Week days, weekends it makes no difference.
Too many online casinos with regard to their Customer Support are micro-managed. Which not only p#sses a lot of players off but is a good way to lose players too. If a casino doesn’t trust their support staff and has to micro-manage everything, then their in the wrong business.
As a player myself, hearing the words “I have to send an email to promotions about this”, really annoys me. And that’s about when I delete the casino and try some place else.
A lot of the issues relating to unhappy customers comes back to how the support is structured. After all, it’s the point of contact most players will have with the casino etc etc.
Make a balls up here and players, especially these days, are likely to play elsewhere.
Add to this:
- Honest promotions
- Timely pay-outs (48 hours max to web-wallets)
- Reward customer loyalty (including no play through on loyalty points)
- No max withdrawal limits (if you can’t pay the bet in full don’t accept the bet)
- Industry accepted play through on bonuses (30x)
Could include more but that pretty much gives a good indication of what I think players should receive from any online casino.
Added: It’s why I only promote 4 casino groups. Before I promote anyone, I play there myself. Not once but over the course of a month or two. This ensures my players don’t have to jump through hoops, because I’ve taken the time to suss out who I promote beforehand. Which has proven to give excellent player retentions for me and in simple terms, more money in my pocket.
@AussieDave 248029 wrote:
It’s why I only promote 4 casino groups
May I ask which groups you do promote?
