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Hello Peeps
Your feed back on this will be appreciated!
When you choose a casino that you’d like to promote, how many of you actually take into account the casinos “player retention strategy” (if any) , before making your decision? Does the casino actively offer incentives to get players depositing and keep them depositing, converting fun players into real players, tournaments, free cash… who knows, as long as the players are depositing and playing!! I have signed up on all the casinos I promote and for some, I don’t even get a weekly/monthly newsletter…
Personally, I think this is a key key factor. Is there any use busting our balls sending players to a casino when the retention is crap or rather non existent? Fine, we make some cash initally BUT it could have been way more, and over a longer period. Who knows, our best performing programs could be better!
I still can’t digest the fact that players sign up for a real money account at a casino, and don’t go on to deposit. If there was free cash (no deposit bonuses) on offer OR they signed up to play for fun, that’s a different story altogether. If a player signs up at a casino for real money, then there is a clear indication that he/she wants to gamble! Are these players marketed to, to get them to deposit? If they do go on to deposit, are they proactively retained? If I wasn’t shown any “love” at a casino, I will leave and never return.
Understandable – we all promote a casino that performs well for us. After all, that’s what we here for, MONEY! Some of us promote casinos, cos the affiliate manager is a great person and always on hand to assist, maybe the group is reputable, or could be the payments are on time. Don’t get me wrong, all of the above reasons is a MUST before selecting………. But have we considered the casinos player retention?
Sorry for the long post, but poor retention drives me insane!! All the program managers mention their retention is fantastic. Is it really?
Whats your take on this?
:hattip::hattip::hattip:
That is my most important factor when promoting a casino, if they have off the wall retention they get the best spots on my sites and the most attention. If they show no conversions or no retention they get ignored. This is another great reason to attend the CAP conference, I have many times approached programs and mentioned this issue and it has done the trick for me with several programs.
Thank you Bonustreak!!
Glad someone shares my concerns OR rather values player retention higher than other drawcards to a program.
Retention is the key to long term success as affiliates. The more players we build up in our portfolio, the more we earn. If you send your players to casinos who do not have superior retention then its a constant rebuilding process and your income will not grow over the long term.
Good Thread :thumbsup:
I second that… very good thread.
Have you come across very successful retention strategies employed by casinos? What works the best to keep your players going back and depositing more?
Great thread!
I also like to play and try the bingo sites i’m promoting. And yes, there are some of them that don’t send newsletters, don’t get in touch with me as a player about why I didn’t deposit or such. I think some people might only need a little technical guidance, or just an assurance that his/her money is safe with the casino/poker-room/bingo site, and he will deposit.
I assume it’s a big number of players who are just hesitating about depositing and should be just approached with a helping newsletter or live help, or something like that.
I will warm up the player on my website to sign up with a program, so pre-selling is done, in my opinion it should be the program’s job to convert these players to real money players.
I would be curious about the AMs’ opinion about this.
I would think that retention needs to work like a well oiled machine. Players have far too many choices in terms of the number of casinos available to them or out there. If they not happy with one, they will move on…
As a start, if I send a player to a casino and he hasn’t deposited in the 1st few days to a week of sign up, I would like him to be sent some promotional material to get him started.
I dont see the point of e-mailing him a newsletter after 1 month of sign up. He probably uninstalled the casino by then and will delete the newsletter as well. Anyway, Thats how I see it.
Retention strategies I assume differ on target markets/demographics.
Here in SA – from the feedback I get, i know players love gifts, tournaments, competitions. Not too big on deposit this, get that.Maybe someone else could share their viewpoints.
Thats my nirvana :wink-winkHi Sipka,
As an affiliate manager, we also like to see operators using good retention practices for several reasons:
First of all, it makes our affiliates happy because they are seeing more activity (which hopefully means they are also seeing more revenue). And when our affiliates are happy, we are happy! :inlove:
Secondly, this can be a great selling point for affiliates, making growing a program easier and more fun.
Thirdly, with good player retention, affiliates in the program are more likely to continue to promote us rather than moving on to someone else for the reasons that we discuss above. Keeping affiliates is always the way to go.
Lastly, this can lead to a better reputation in the industry. If players are returning and affiliates are happily and actively promoting, the brand of the casino and affiliate program is better.
I’m a player of Davinci Gold casino and a receive an email from them almost every second or third day. They constantly promote contests, give aways and reload match bonuses.
I’m also a registered player of other popular casinos, no names, and I get contacted only about once a month or every 3 months. I think they can do better than that.
I must say 888.com and pacific poker contact me often as well.
Another thing, I’ve seen some casinos that auto-launch ‘live help’ support on the casino homepage. Any comments on this strategy from the casinos?
yes I register at several casinos just to get their promos.
The Rivals do an excellent job but I did noticed sloto’cash not sending them as frequently.Yeah, live help being launched from the home page of a site is a great idea! I reckon most potentional players are lost at the website and just need a push in the right direction to “hit” that download button
Maybe this will be the solution to our low ratios : high clicks -> low downloads-> even lower registrations.
@playcasino1 174108 wrote:
When you choose a casino that you’d like to promote, how many of you actually take into account the casinos “player retention strategy”
Like several others, it’s the #1 item on my list too. I usually get a good idea from player feedback at Meister, but I have player accounts at every group I represent and have played at least one casino from each group, usually quite intensely and you can’t beat that for getting a feel.
I play at 32red mainly, they have constant promotions and I made it in to club rogue a few years back, they send personalized emails and are highly respected on forums such as casinomeister hence why I promote them.
I have played at every casino which I promote and they certainly come out top, although with the traffic I send I see much better retention rates at vegas affiliates, I’ve had a small whale their for almost 4 years!
